Bhi Prem

I am a brand-side Growth and Performance Marketing Leader with 10+ years of experience scaling app-first and consumer internet businesses across India, Southeast Asia, and the Middle East. My career has been built on ownership — owning large budgets, growth systems, tracking architecture, and business outcomes, not just channels. I have led sustained growth cycles with ₹5+ Crore ($600k+) monthly budgets, managed multi-million user funnels, and designed 200+ event tracking frameworks from scratch using GA4, Firebase, and leading MMPs.

I work closely with product, engineering, and leadership teams to convert acquisition into retention, monetisation, and long-term revenue lift. I do not optimise for vanity metrics. I build growth systems that compound, survive volatility, and stand up to board-level scrutiny.

Performance Marketing Manager - Colatch Media Pvt Ltd - Gurgaon, India

(2025-04)

• Own growth and performance for the DMRC mobile app ecosystem, covering acquisition, retention, and monetisation.
• Drive campaigns across Google Ads, Meta Ads, and LinkedIn, managing six-figure monthly spends.
• Delivered 30% growth in qualified leads and 25% CAC reduction within the first 90 days.
• Designed and deployed a 215-event tracking framework across UI, backend, Fairbox & Non-Fairbox journeys using Firebase + GA4.
• Built D3 / D10 / D30 lifecycle automation, improving repeat usage and retention.
• Launched locker monetisation, rewards, and partner modules, contributing to 25%+ incremental revenue uplift.
• Partnered closely with product managers, engineers, and stakeholders to align growth experiments with roadmap priorities.

Performance Marketing Manager | Growth Lead - SportsBuzz11 - Gurugram, India

(2023-01 - 2025-03)

• Led long-term, brand-side growth ownership for a high-scale sports & gaming platform.
• Owned ₹5+ Crore ($600k+) monthly performance budgets across Google and Meta during peak and off-peak cycles.
• Scaled mobile acquisition, engagement, and reactivation campaigns across: Google Search, Display, YouTube & App Campaigns; Meta App Install & Retargeting funnels.
• Expanded growth using programmatic DSPs, reducing dependency on single-channel traffic.
• Implemented Adjust and Appsflyer to track LTV, retention cohorts, and post-install revenue.
• Managed reporting cadence for daily ops, weekly performance reviews, and leadership updates.
• Sustained efficiency and volume under real-money gaming and sports-season volatility.
• Provided strategic UA and launch support to OIT Innovations, helping achieve a successful app launch through rapid experimentation, Google App Campaign scaling, and performance-led iteration — executed alongside my primary SportsBuzz11 role.

Senior BD & Marketing Manager - GMAMOBI - Remote (Hong Kong HQ)

(2021-12 - 2023-01)

• Led mobile UA and engagement strategies across Southeast Asia & Middle East.
• Scaled Google Ads (Search, Display, YouTube, App Installs) and Meta campaigns across multiple geos.
• Diversified acquisition using Taboola, Outbrain, and DSP traffic.
• Worked with Adjust & Appsflyer to monitor attribution accuracy, cohort quality, and fraud signals.
• Supported advertiser partnerships and revenue growth across performance verticals.

Delivery Head - BlendAI Digital - India

(2019-10 - 2021-11)

• Led performance and affiliate mandates for MakeMyTrip, Goibibo, and Cleartrip.
• Executed CPA / CPL models with strict ROAS-first optimisation.
• Built search → install → booking tracking architecture using Appsflyer & Branch.
• Managed multi-geo campaigns across Google Display and Meta.
• Worked directly with OTA growth teams on onboarding flows and push automation.
• Oversaw publisher quality, budget efficiency, and delivery SLAs.

Affiliate Manager - Adappt.Mobi

(2017 - 2019)

Digital Marketing Executive - Design India Technologies

(2016 - 2018)

Network Engineer - IBM

(2015 - 2016)

Customer Service Executive - Aditya Birla Minacs

(2013 - 2015)

B.Tech - Information Technology - Sri Venkateswara College of Engineering