Shiwani Pal

Performance Marketing Specialist with 4+ years of experience driving customer acquisition, revenue growth, and brand awareness through Meta Ads and Google Ads. Experienced in managing Lead Generation, Purchase, and Awareness campaigns across E-commerce, Education, Healthcare, and Service-based businesses. Proven track record of delivering 13x–14x ROAS through strategic audience targeting, creative testing, campaign optimization, and data-driven decision-making.

Skilled in campaign strategy, media planning, budget management, conversion tracking, and scaling profitable campaigns to drive measurable business growth.

Associate Manager- Media Marketing - 91trucks

(2026-07 - 2026-09)

• Managed end-to-end Lead Generation campaigns across Meta Ads and Google Ads.
• Planned, optimized, and scaled high-performing campaigns to increase qualified lead volume while maintaining efficiency.
• Achieved an 18–25% lead quality rate through audience targeting, campaign optimization, and lead qualification strategies.
• Conducted audience research, creative testing, budget allocation, and performance analysis to improve campaign efficiency.
• Monitored CPL, lead quality, conversion rate, and campaign performance to identify scaling opportunities.

Performance Marketing Executive - Weaddo (Stigen Martech Pvt. Ltd.)

(2025-05 - 2026-06)

• Planned, executed, and optimized Meta Ads campaigns across Lead Generation, Purchase, and Brand Awareness objectives.
• Delivered consistent 13x–14x ROAS through strategic audience targeting, creative testing, and campaign optimization.
• Maintained an average 8% conversion rate through continuous funnel optimization and performance analysis.
• Conducted audience research, A/B testing, and budget allocation to maximize campaign efficiency.
• Managed campaign tracking and attribution using Meta Pixel, GA4, and Google Tag Manager.
• Used Google Ads Editor to perform bulk campaign creation, edits, and optimization.

Digital Marketing Executive - Impact Marketing Services

(2023-04 - 2024-09)

• Managed Google Ads, SEO, and social media campaigns across multiple industries.
• Created and optimized Search, Display, and Shopping campaigns to improve conversions and ROI.
• Managed Google Merchant Center and Google Business Profile accounts.
• Conducted keyword research, competitor analysis, and campaign performance reporting.

SEO Executive - AMICI Global Solutions Pvt. Ltd.

(2022-07 - 2023-04)

• Developed and executed SEO strategies to improve website visibility and organic traffic.
• Managed Facebook and Instagram advertising campaigns.
• Conducted keyword research, link-building activities, and performance reporting.
• Coordinated team activities and allocated tasks to ensure project delivery.

SEO Executive - Incrementors Web Solutions

(2021-03 - 2022-06)

• Executed On-Page and Off-Page SEO optimization for multiple international client projects.
• Implemented tracking solutions using Google Tag Manager and Google Analytics.
• Optimized Google Business Profiles to improve local visibility and lead generation.
• Conducted keyword research and content optimization initiatives.
• Monitored website performance and provided SEO recommendations for traffic growth.

Bachelor of Arts (B.A.) - Lakshmi Bai College (2016 - 2019)

Senior Secondary School - Govt. Co-ed Sr. Sec. School (2016)

Higher Secondary School - Govt. Co-ed Sr. Sec. School (2014)