Anjali Oraon

Results-driven Meta Ads Manager and Performance Marketing Specialist with 6+ years of experience in digital marketing, paid social, and content strategy. Proven track record managing Meta Ads campaigns across Beauty & Wellness, Fashion & Apparel, and D2C e-commerce consistently delivering 2x-4x ROAS on monthly budgets up to ₹1L. Skilled in end-to-end campaign management, audience segmentation, funnel strategy, and conversion optimisation.

Combines deep platform expertise in Meta Business Manager with a strong foundation in SEO, content marketing, and social media management.

Meta Ads Manager at Ikey Social (2024-03 – Present)

Freelance

• Manage end-to-end Meta Ads campaigns for 1- 3 clients at a time in Beauty & Wellness, Fashion & Apparel, and D2C e-commerce, overseeing monthly budgets of ₹30K - ₹1L.
• Consistently deliver 2x - 4x ROAS through data-driven audience segmentation, creative testing, and iterative campaign optimisation.
• Design and execute full-funnel paid social strategies from awareness through retargeting to drive qualified lead generation and purchase conversions.
• Reduced client CPA through structured A/B testing of creatives, copy variants, and landing page alignment.

Performance Marketer at WeHit Official (2023-12 – 2024-03)

• Planned and executed paid media campaigns across Meta platforms, optimising for conversion events and improving campaign ROI.
• Analysed performance data to reallocate budgets toward higher-converting audiences and creatives.

Social Media Marketer at ADverDigi (2021-05 – 2023-11)

2.5 Years

• Managed Instagram, Facebook, LinkedIn, and YouTube for multiple client accounts, growing engagement and brand presence.
• Assisted in executing Meta Ads campaigns for lead generation and brand awareness across diverse client industries.
• Drove SEO improvements for client websites and developed end-to-end content strategies covering planning, creation, and reporting.

Beauty & Wellness Content Writer at Fiverr (2019-01 – 2022-09)

• Built a freelance practice delivering SEO-optimised content for international beauty, wellness, and lifestyle brands.

Bachelor of Science in Botany – Banwarilal Bhalotia College, Asansol West Bengal (2017 – 2020)