Chetna Gaba

Results-driven Senior Key Account Manager with 5+ years of experience in FMCG brand marketing, strategic account leadership and integrated campaign execution. Strong exposure to managing large consumer portfolios, driving 360° campaigns (ATL, BTL, Digital), handling high-value stakeholders and delivering measurable brand growth. Skilled in cross-functional coordination, contract negotiation and long-term client retention within fast-paced agency environments.

Senior Key Account Manager - Prakria Marketing Services Pvt. Ltd. - New Delhi

(2022-02)

• Lead end-to-end client servicing for FMCG brands, managing strategic planning, campaign execution and performance reporting.
• Develop and execute 360° campaigns across ATL, BTL, Print, Digital, Social Media and E-commerce platforms.
• Handled Dabur portfolio including Hajmola, Health Juices, Real Beverages, Pudin Hara, Shilajit, Glucose, Baby Care, Honitus, Isabgol, Chyawanprash and Dabur Babool.
• Managed Emami portfolio including Zandu Honey, Zandu Chyawanprash, Zandu Cough Syrup and Zandu Isabgol.
• Conceptualized scripts, digital AVs, packaging communication, A+ content, brand collaterals and festive campaigns.
• Conduct competitor benchmarking and consumer insight analysis to refine positioning strategies.
• Drive cross-functional collaboration with creative, design, media and production teams.
• Manage commercial negotiations, retainers, renewals and revenue expansion opportunities.

Marketing Associate - Aditya Merchandising - New Delhi

(2021-08 - 2022-02)

• Executed branding and merchandising strategies to increase market visibility and retail presence.
• Serviced clients including Amazon, TCS, Sonalika, Mamaearth and Fortis Healthcare.
• Prepared performance reports and actionable marketing insights.
• Maintained strong client coordination ensuring timely campaign rollouts.

Business Development Executive - SERI India Pvt. Ltd. (International Schooling) - New Delhi

(2020-03 - 2021-07)

• Closed sales deals and achieved revenue targets through structured outreach.
• Built and nurtured long-term institutional client relationships.
• Led lead-generation campaigns and promotional initiatives.
• Mentored and trained new hires on sales and onboarding processes.

MBA - Sales & Marketing - Amity University (2023 - 2025)

Bachelor of Business Administration - BBA - GGSIPU (2015 - 2018)