Chintan Shah

Results-driven FMCG Sales, Distribution & Business Development Professional with over 6 years of experience spanning entrepreneurship, field sales, channel management, brand building and business operations. Founded and managed an FMCG company involved in both brand ownership and distribution, scaling operations to annual turnover of up to ₹1.5 crore while managing end-to-end commercial operations.

Founder & Director at JuiceKraft Foods & Beverages Pvt. Ltd. (2021-10 – Present)

Established and managed an FMCG company engaged in brand ownership and multi-brand distribution, overseeing sales, procurement, supply chain, inventory, logistics, finance and customer relationships.

• Conceptualized, launched and scaled SipZeep across Pune, PCMC and the Lonavala Highway.
• Achieved monthly sales of 10,000–15,000 bottles with annual turnover of approximately ₹54 lakh.
• Built a direct retail network across General Trade, Institutional Trade and Small Modern Trade without distributors.
• Managed a team of 3 members including sales representatives and delivery personnel.
• Oversaw product development, co-packing coordination, production planning, product costing, pricing strategy, procurement, supply chain, inventory, logistics, billing, collections and retailer relationship management.
• Scaled annual distribution turnover to up to ₹1.5 crore.
• Increased Lahori Jeera sales from ~250 cases/month to over 1,600 cases/month with seasonal potential of 2,000–2,500 cases/month.
• Managed 300+ active retail outlets across 12 sales beats.
• Expanded business across General Trade, HoReCa, supermarkets, bakeries, medical stores and institutional customers.
• Handled procurement, inventory, sales forecasting, logistics, collections and commercial negotiations.

Social Media Executive at Liftup Technologies (2021-03 – 2021-11)

• Managed digital marketing campaigns.
• Executed social media strategies.
• Tracked campaign performance.

Field Sales Executive at Del Monte Foods India Pvt. Ltd. (2019-09 – 2020-02)

• Managed General Trade and HoReCa sales.
• Worked with distributors and retailers.
• Conducted market visits and achieved sales targets.

Business Development Executive (Intern) at Augmenting Times (2018-05 – 2018-07)

• Lead generation.
• Client meetings and presentations.
• Supported business development initiatives.

Master of Business Administration (MBA) in Sales & Marketing – Vishwakarma University

Bachelor of Commerce (B.Com.)