D M

Social Media Manager with 2+ years of agency experience (3+ years total in content and social) who turns content calendars into measurable growth — currently driving strategy, creation, and paid promotion for 10+ client brands at a digital marketing agency, shipping 30+ pieces of content every month without missing a deadline. A real production background — video editing, motion graphics, CGI — sits behind every piece of content, so campaigns are crafted to stop the scroll, not just scheduled.

Comfortable owning both sides of the funnel: organic storytelling that builds a brand's voice, and Meta/Google ad campaigns that turn attention into results, backed by Google Analytics to prove what's working. Known for stepping in as a one-person content unit — strategist, copywriter, and editor in one — so clients get consistency without managing multiple vendors.

Social Media Manager at Sprite Genix (2024-08 – Present)

Digital Marketing Agency

• Own end-to-end social strategy for 10+ client brands simultaneously across Instagram, Facebook, and beyond — from content calendar to publish, without dropping a client.
• Ship 30+ posts and reels every month per active client, turning fast-moving trends into on-brand content before the moment passes rather than after.
• Run paid Meta Ads and Google Ads campaigns end-to-end — audience targeting, budget allocation, and creative — then use Google Analytics to find what's actually working and reinvest budget accordingly, not just "set and forget."
• Write scroll-stopping copy and scripts tailored per platform, blending each client's brand voice with what the algorithm is currently rewarding.
• Produce the creative myself — Canva graphics, Premiere Pro edits, After Effects motion — so campaigns launch with agency-grade polish instead of stock templates.
• Sit in the room with strategists and clients to shape the plan, then report back with real engagement and reach numbers via Meta Business Suite and Google Analytics — closing the loop from idea to proof.
• Manage platform administration and community engagement across accounts, keeping response times fast and brand voice consistent across every client.

Video Editor & Script Planner at Freelance (2023-07 – 2024-08)

• Wrote and edited short- and long-form video (including 15–20 minute YouTube content) for multiple clients at once, engineering every cut for retention, not just polish.
• Ran the full pipeline solo — script, shoot notes, edit, delivery — so clients got one point of contact instead of managing three vendors.
• Turned first-time clients into repeat clients on reputation alone, across niches as different as education, entertainment, and tech.
• Continuously tracked trending editing techniques, effects, and platform algorithm shifts to keep client content current and competitive.

Bachelor of Computer Applications in BCA – Uttaranchal University (2023 – 2026)