Data Host

Creative leader with 23+ years of experience across India and Malaysia in FMCG, pharmaceutical, advertising, publishing, digital and packaging design.

Currently Creative

Head at CavinKare, managing the entire Creative Department and leading creative strategy, packaging, brand identity, new product development and integrated design initiatives.

Creative Head - CavinKare Pvt. Ltd. - Chennai

(2026-04)

• Lead and manage the entire Creative Department supporting multiple CavinKare brands and business verticals.
• Own creative direction across packaging, branding, innovation, digital assets, POSM, shopper marketing and corporate communication.
• Partner with Marketing, Innovation, Packaging Development, Category and Sales teams to translate business requirements and consumer insights into effective creative solutions.
• Oversee packaging development from concept and design-route exploration through mock-ups, packshots, final artwork and production readiness.
• Direct product launches, key visuals, campaigns, brand systems, retail communication and new-product development initiatives.
• Build structured creative workflows, review systems and quality standards to improve consistency, speed and stakeholder alignment.
• Lead, mentor and allocate work across designers and creative professionals while strengthening team capability.
• Drive AI-enabled creative workflows using ChatGPT, Adobe Firefly, Midjourney, Gemini and emerging creative tools.

Manager - Creative Services - Viatris (Mylan Laboratories India Pvt. Ltd.) - Bengaluru

(2021-07 - 2026-03)

• Led creative services for pharmaceutical brands across marketing, packaging, digital and educational materials.
• Developed and maintained visual identity while ensuring alignment with corporate branding and regional market requirements.
• Led and mentored designers, illustrators, video editors and creative professionals to deliver high-quality output.
• Worked cross-functionally with medical, marketing, sales and digital teams to align creative direction with business objectives.
• Oversaw campaign key visuals, promotional materials, detail aids, patient education materials, MOA videos, medical illustrations, digital banners, HCP engagement materials and conference collaterals.
• Managed multiple projects and high-volume workflows while maintaining timely delivery, brand consistency and production quality.
• Supported JIRA-based project management, quality checks, SOPs, process improvement and adoption of AI and automation.

Creative Lead - DAP E-nnovative Solutions Pvt. Ltd. - Bengaluru

(2016-11 - 2021-06)

• Ensured compliance with regulatory guidelines for medical and marketing materials and created engaging content for healthcare professionals and patients.
• Adapted global creative assets for regional markets and developed creative strategies aligned with business goals.
• Maintained brand consistency across creative outputs and mentored the creative team to improve innovation and efficiency.
• Collaborated with marketing, product and design stakeholders and oversaw end-to-end creative processes from concept to final delivery.
• Managed e-detailers, emailers, campaigns and other collaterals while ensuring quality and deadlines.

Art Director - Century Media Sdn. Bhd. - Malaysia

(2015-03 - 2016-09)

Art Director - X2 International Imagix Experts Sdn. Bhd. - Malaysia

(2012-04 - 2015-02)

Art Director - W A Print Sdn. Bhd. - Malaysia

(2009-01 - 2012-03)

Art Director - Grey Worldwide - Malaysia

(2006-02 - 2008-12)

Art Director - Kobinasi Pasific Sdn. Bhd. - Malaysia

(2005-06 - 2006-01)

Graphic Designer / Junior Art Director - Image Scan Sdn. Bhd. - Malaysia

(2003-04 - 2005-04)

Web Designer - SIS Infotech - Hyderabad, India

(2001-05 - 2003-02)

Master - Computers - IGNOU

B.Sc. - Andhra University

Diploma - Information & System Management - SIGMA

CIC - IGNOU

Diploma - Graphic Designing - SIGMA

Management Development Program - IIM Bangalore