Derek Noronha

Over 19 years of experience across B2C, B2B & B2B2C in industry sectors such as fashion retail, consulting, financial services,

technology, metals, cement & hospitality. Driving them increase market share by working on what consumers would want today as well as tomorrow. Functional expertise in domain of strategy & operations, design thinking & innovation, digital, customer experience and analytics. Seeking a position where I can combine my innovative thoughts and leadership skills to create better solutions & experiences for consumers and attain higher value for businesses.

Head of Strategy, Business intelligence & Monetization | 2022- Present Bangalore

▪ Driven new initiatives and narrowed the market share gap from 3x to 2.3x in topline within a year

▪ Enabled topline growth of more than double of industry CAGR, with focus on new user acquisition, enhancing catalogue selection, cohort personalisation, omni channel expansion and delivering on differentiated customer experience

▪ Mapped the path to profitability and achieved it, thereby making it the first large-scale premium E-com fashion business in India to touch and sustain this milestone

▪ Led the product and tech prioritization roadmap based on mega trends, competitive benchmarking and customer insights to transform the experience leading to an improvement of 5% in NPS

▪ Led Monetization ad sales team to a 20% growth Y-o-Y and increased its share by 1% to net sales by segmenting partners and across business units and levering analytics to increase sales growth by enhancing discoverability

▪ Led, designed and launched a new social engagement storefront “AjioGram” for fashion on the app targeted towards the Gen Z, which account for more than 1/3rd of the population

▪ Improved operational efficiency by statistical models and scenario planning programs leading to reduction in direct cost through initiatives on size recommenders, return reduction and optimising warehouse space

▪ Led governance of strategic projects in WBR/MBR along with CXO’s and present to the CEO, MD and board on critical metric to improve business health along with risk and mitigation solutions

▪ Creating a one customer view across the businesses by centralising all data in one lake and driving a roadmap for user level personalisation driven by AI/ML algorithms to achieve an increase of 5% increase in avg revenue per customer

ADITYA BIRLA GROUP

Joint Vice President – Strategy (Aditya Birla Capital-Financial Services) | 2021 –2022 Mumbai

▪ Crafting strategies to achieve a delta market share for a financial company by planning improvement on vectors such as performance, manpower planning, frontline activation and creating a pull by solving “what's in it for me” through incentives and recognition for a distribution channel which contributes to 55% of topline

▪ Created strategies of designing the phy-giital distribution into a pure digital process to increase market share of direct financial service customers, by understanding the inhibitions/motivations of targeted persona & create a differentiated proposition to test in controlled environment, to ascertain adoption before scale-up

Sr.

General

Manager – Design Thinking & Innovation (Aditya Birla Fashion & Retail) | 2019 – 2021 Bangalore

▪ Crafted the Design thinking and Innovation framework for the group and implemented human centered design solutions in a retail fashion thereby delivering new business models post Proof-of-Concept worth INR ~3000 Cr

General Manager – Innovation & Customer Experience (Birla White) | 2017 – 2019 Mumbai

▪ Created a culture of listening to the Voice of the customer (VOCs,) enabling cross functional teams to act upon structural improvements resulting into increased market shares of ~4 % in pilot regions for business in construction

Deputy General Manager – Strategy & Operations (Aditya Birla Group Businesses) | 2015 – 2017 Mumbai

▪ Led, designed & implemented an ideation portal “Hello Bosstomer” to drive potential 700Cr topline the across group

Consultant – Customer Experience (Pantaloons)| 2015 – 2015 Bangalore

▪ Identified & actioned customer insights of fashion retail business and drove improvement in NPS resulting into a 2%

incremental topline for pilot regions

KPMG

Senior Consultant – Strategy & Business Development | 2013 – 2014 Mumbai

▪ Formulating strategies for inorganic growth through M&A & advising clients with funding options within the regulatory framework to minimize the legal and tax implications

COX & KINGS

Deputy Manager – Sales & Business development | 2011 – 2012 Mumbai

▪ Spearheaded 6 direct and 20 indirect team members to generate new business opportunity and streamline six White label projects ranging from airlines to financial institutions

JET AIRWAYS

Manager – Customer Experience & Operation | 2003 – 2010 Mumbai

▪ Cross-functional experience largely in customer service, operations and service design, led multi-cultural teams across international destinations, to gain insights on end user experience

▪ 2012-13 MBA - HULT Business School, USA (top 100 B schools- FT & Economist)