Deepak Kumar

Dynamic and target-driven FMCG Sales Person with over 18 years of comprehensive experience in primary & secondary sales management, distribution network expansion, and multi-tier field force leadership across Uttar Pradesh. Proven track record in Route-to-Market (RTM) strategy, distributor ROI management, numeric and weighted distribution expansion, and High-Volume Outlet (HVO) penetration. Adept at sales forecasting, PJP discipline, market share expansion, and driving BTL brand execution to consistently achieve territory revenue goals.

Territory Sales Executive (TSE) - Tata Consumer Products Limited - Kanpur HQ

(2025-03)

• Direct territory sales and channel distribution operations, managing a field force of 1 Sales Officer (SO) and 8 Business Development Executives (BDEs).
• Drive revenue growth across assigned beats through aggressive primary billing, secondary liquidation tracking, and distributor alignment.
• Optimize Permanent Journey Plans (PJPs), improving productive call counts, lines per bill, and weighted retail penetration.

Area Sales Manager (ASM) - Mrs. Bectors Food Specialities Ltd. (Cremica Biscuits) - Kanpur HQ (Kanpur Nagar, Kanpur Dehat, Auraiya)

(2024-07 - 2025-01)

• Spearheaded overall sales and channel operations across 3 major commercial districts, leading 2 SOs and 6 DSRs to deliver monthly volume/value targets.
• Drove numeric and weighted distribution across urban and semi-urban retail clusters for flagship bakery and confectionery portfolios.
• Evaluated, appointed, and onboarded financially sound distributors, ensuring seamless supply chain flow, healthy inventory turns, and zero stock-outs.
• Conducted structured daily and monthly secondary tracking reviews, establishing tight controls over trade schemes and market hygiene.

Area Sales Executive (ASE) - Dharampal Premchand Ltd. (DP Group) - Kanpur HQ (Kanpur, Jhansi, Banda)

(2022-09 - 2024-07)

• Oversaw multi-market territory sales across Kanpur, Jhansi, and Banda, managing a team of 5 SOs and 7 DSMs.
• Accelerated penetration into key High-Volume Outlets (HVOs) and key wholesale accounts to strengthen competitive market share.
• Formulated seasonal sales forecasting models and monitored competitor pricing, product schemes, and retail visibility.

Distribution Officer - Mayora India Pvt. Ltd. - Lucknow HQ

(2022-01 - 2022-09)

• Managed distributor accounts and key retail partnerships to ensure high primary achievement and seamless secondary stock liquidation.
• Maintained optimal stock holding levels and expedited distributor claim settlements to enhance channel partner satisfaction.

Territory Sales Executive - Global Consumer Products Pvt. Ltd. - Lucknow HQ

(2018-10 - 2021-12)

• Led a field team of 8 Distribution Officers (DOs) and 1 Pilot Officer (PO), driving sales execution across Lucknow territory.
• Executed local market promotions and outlet activation drives that significantly increased active counter coverage and brand pull.

Distribution Officer - Inbisco India Pvt. Ltd. - Lucknow HQ

(2017-10 - 2018-09)

• Strengthened dealer networks and expanded retail counter base across newly targeted suburban pockets in Lucknow HQ.

Sales Officer / Pilot Officer - Ferrero India Pvt. Ltd. - Gorakhpur HQ & Lucknow / Jhansi HQ

(2010-05 - 2017-10)

Promoted from Pilot Officer (2010–2014) to Sales Officer (2014–2017) in recognition of consistent sales quota overachievement.

• Executed premium modern and traditional trade sales strategies, driving brand share and merchandising standards for premium chocolate/confectionery SKUs.
• Conducted consumer sampling drives, retail intercept campaigns, and territory-wide launches for new product lines across Eastern and Central UP.

Sales Representative - Nivea India Pvt. Ltd. - Kanpur & Jhansi HQ

(2008-09 - 2010-04)

• Handled beat-level order generation, secondary sales fulfillment, and in-store visibility compliance across personal care counters.

Bachelor of Arts - B.A. - Veer Kunwar Singh University (2006)

Senior Secondary - Class XII - Bihar Board (2003)

Higher Secondary - Class X - Bihar Board (2001)