Dhanasekaran M.

Results-driven and highly analytical IT & MIS Specialist and Business Analyst with over two decades of extensive experience driving data-led strategies across government frameworks, e-commerce supply chains, and major telecommunications firms. Proven track record in developing complex Management Information Systems (MIS), optimizing operational efficiency, managing cross-functional stakeholder collaborations, and translating raw data into actionable business intelligence to achieve strategic revenue goals.

IT & MIS Specialist – ADB Assisted TNUFIP - Directorate of Municipal Administration, Chennai - Chennai, India

(2023-03)

• Support the Urban Data Governance and Insights Cell (UDGIC) in developing robust MIS systems for performance assessment, online data collection, and seamless integration with existing E-Governance modules.
• Collaborate closely with other divisions of the DMA to design, modify, and enhance the E-Governance ecosystem, acting as the primary liaison with IT vendors.
• Establish baseline data frameworks for all Urban Local Bodies (ULBs) and systematically identify gaps in reporting requirements, data availability, and IT infrastructure.
• Formulate comprehensive methodologies and timelines for initial data collection, desk verifications via E-Governance modules, and selective sample field audits.
• Provide core analytical support to the GM of Research during annual performance evaluations and external reporting cycles for funding agencies and the Government of Tamil Nadu (GOTN).
• Research, identify, and map diverse urban data streams, creating unified mechanisms to systematically capture data into the centralized database.
• Draft and execute specialized data collection questionnaires for interconnected municipal agencies.
• Author strategic concept papers outlining guidelines for operating, maintaining, and governing data management protocols within the UDGIC.
• Provide comprehensive administrative and operational support to establish and maintain the cell as a centralized nodal hub for all urban data.

Manager – Business Analyst - Inthree Access Services Pvt. Ltd., Chennai - Chennai, India

(2019-01 - 2022-04)

• Orchestrated Last Mile Delivery (LMP) dimensioning and strategic rollout plans for both existing territories and new state-level expansions.
• Audited and regularized LMP delivery charges to drive measurable operational cost savings.
• Micro-managed day-to-day LMP Key Performance Indicators (KPIs) and orchestrated targeted market interventions to secure core business targets.
• Rolled out trade engagement programs and enforced strict distribution hygiene parameters.
• Provided analytical recommendations for opening new warehouses (WH) based on volume capacity projections and rigid cost-benefit analyses.
• Managed the end-to-end lifecycle of warehouse and LMP partner agreements, ensuring time-bound executions and renewals.
• Maintained and governed the master database of LMP stakeholders while presenting cross-functional business insights to senior leadership.

Deputy Manager – MIS (Sales & Distribution) - Aircel Cellular Ltd., Chennai - Chennai, India

(2008-09 - 2019-01)

• Managed comprehensive MIS reporting pipelines tracking sales volumes, application workloads, and product adoption rates to provide strategic business recommendations.
• Evaluated new product launches, conducted project feasibility studies, and formulated strategic distribution roadmaps.
• Designed and automated daily, weekly, and monthly performance scorecards and interactive dashboards for the executive management team.
• Defined, structured, and executed localized prepaid trade schemes and marketing campaigns designed to hit strict revenue targets.
• Actively monitored and optimized Sales Acquisition Costs (SAC), ensuring expenditures remained strictly below the Annual Operating Plan (AOP) benchmarks.
• Balanced profitability goals with complex market dynamics through granular evaluations of product pricing and cellular tariffs.
• Provided direct operational and administrative workflow coordination to support the Circle Head.
• Generated daily and monthly reports covering subscriber acquisitions, revenue generation, and variance analysis against AOP targets.
• Analyzed subscriber acquisition metrics from both revenue enhancement and quality perspectives.
• Assisted the Business Head in constructing detailed business plans involving cost and revenue structures.
• Correlated and transformed complex data streams into practical business intelligence to help the circle fulfill strategic objectives.
• Performed root cause analysis, hypothesis testing, survey designs, and benchmarking to resolve complicated business issues.
• Coordinated with functional units to deliver actionable insights, directly enhancing the circle's overall business volume.

Assistant Manager – MIS Analyst - Reliance Communications Ltd., Chennai - Chennai, India

(2005-12 - 2008-09)

• Prepared daily, weekly, monthly, and Year-to-Date (YTD) tracking matrices regarding subscriber acquisitions and revenue flows.
• Monitored customer attrition dynamics by maintaining and auditing monthly churn MIS systems.
• Tracked post-activation customer behavior, data usage patterns, and quality trends for prepaid gross activations.
• Calculated commission payouts and additional incentive distributions for the broader retail and distribution sales force.
• Provided information and analytical support to the sales team to expand the organization's business footprint.
• Analyzed sales acquisition costs to help design profitable terms of trade.
• Assisted field managers and the Sales Head by creating materials for monthly business review meetings (MBRMs) and circulating formal minutes.
• Monitored month-on-month business trends, including activation spread, primary/secondary/tertiary streams, and universal/zero outlets.

MIS Executive - Cholamandalam Distribution Service Ltd., Trichy - Trichy, India

(2003-06 - 2005-11)

• Generated and circulated comprehensive daily, weekly, and monthly MIS reports detailing branch, regional, and channel-wise distribution.
• Tracked operational Key Performance Indicators (KPIs) such as mutual funds, fixed deposits, and IPO sales productivity.
• Collaborated closely with frontline sales teams, regional managers, and operations departments to streamline workflows and resolve data discrepancies.
• Maintain and update large database, ensuring data accuracy, integrity and confidentiality.
• Monitor the progress of ongoing sales initiatives and evaluate them against established business goals and distribution targets.

Master of Science in Information Technology - Information Technology - Bharathidasan University, Trichy (2000 - 2002)

Higher Diploma in Co-operative Management - Cooperative Management - Natesan Institute of Cooperative Management, Chennai (1999 - 2000)

Bachelor of Science - Physics - Madurai Kamarajar University, Madurai (1996 - 1999)