Dhanashree Chanderkar
Senior Media Manager
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About
Creative & Task driven professional with 4 years of experience in advertising & Media sector. Working for FMCG company, leading a creative team. Proficient in analyzing advertisements, planning strategies for promotion of various products, Suggesting insights for creative work, campaign planning.
Experience
Social Media Manager - Viva Media - Goa
(2023-10 - 2024-09)
- Developed and executed social media strategies for diverse clients across industries, including restaurants, hotels, decor stores, and jewelry brands
- Managed multiple social media accounts, creating engaging content that aligned with brand identity and targeted audience demographics
- Increased client brand visibility and follower engagement through curated posts, stories, reels, and user-generated content on platforms such as Instagram, Facebook & Google
- Collaborated with influencers and brand partners to boost reach and credibility for clients
- Conducted regular content audits and created monthly reports to update clients on campaign performance, trends, and actionable insights
- Handled community management by responding to customer inquiries, managing feedback, and maintaining a positive brand image online
- Collaborated with cross-functional teams, including designers, photographers, and videographers, to produce high-quality visual content for campaigns
- Leveraged Canva's design tools to quickly produce high-quality, on-brand visuals for posts, stories, and ads across multiple platforms
News Anchor, News Writer & Editor - InGoa 24x7
(2023-03 - 2023-06)
- Writing News for TV anchoring
- Editing Videos of News
- Anchoring for News
Script Writer – Freelancing - PocketFM
(2022-06 - 2022-10)
- Writing a promo script for given story
- Writing 3 scripts for each story daily
Sr. Media Manager - Pitambari Product Pvt Ltd
(2017-12 - 2021-09)
- Leading a creative team – Concept & composition sharing, suggesting creative insights for artworks (includes Print ads, social media ads, POPs, & TVC)
- Strategy & media planning for promotional activities for Print media as well as social media
- Making monthly media plan for print media & social media
- Campaign designing & Ideation for launching a new product or existing product
- Advertising analysis & Competitor analysis for mediums like Print Media, TV media & social media
- Handled company's social media accounts, Planned strategies for promotions of the same
- Performed Activities like SEO, Google adwords, Google analytics
Social Media Executive - Gizbuzz Pvt Ltd - Navi Mumbai
(2016-05 - 2017-05)
- Handling social media profiles of various clients
- Making strategies for promotions & monitoring conversions as well as responses
- Planning activities like SEO, Google analytics, Google ad words, Google Search console
Education
Post-Graduation Diploma - Advertising & Media - Garware Institute, Mumbai University (2017 - 2018)
Bachelor of Mass Media - Mass Media - K.G.
Joshi
College of Arts & N.G.
Bedekar
College of Commerce (2013 - 2016)
Higher Secondary Certificate Examination (HSC) - Commerce - Smt.
Chandibai Himathmal Mansukhani
College (2011 - 2013)
Secondary School Certificate Examination - Adarsh Vidya Mandir (2011)
