
Dip kumar Shaw
Sales & Marketing Leader | K-12 Education Specialist | Growth & Revenue Strategist
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About
Sales and marketing leader with over 7 years of experience driving growth, enrollment, and revenue for K-12 schools and education organizations. Skilled at building high-performing sales teams, designing data-driven enrollment strategies, and forging corporate partnerships that scale institutional reach. Proven track record of delivering 20-30% growth in admissions while improving operational efficiency and reducing costs.
Experience
Head of Sales at The Green Acres Academy (2024-04 – Present)
- Developed and executed targeted outreach programs and digital marketing campaigns, resulting in a consistent 20-30% increase in student enrollments.
- Streamlined operational workflows by automating enrollment tracking and optimizing team coordination, reducing operational costs by 15%.
- Leveraged CRM analytics and social media engagement to refine marketing campaigns, increasing student inquiries by 25%.
Sales Manager at The Green Acres Academy (2023-03 – 2024-04)
- Managed a team of 20+ sales professionals, enhancing performance through structured training programs that improved sales conversion rates by 18%.
- Developed and executed data-driven sales targets, increasing admission rates by 20% year-over-year.
- Implemented an automated lead tracking system, improving response time by 30% and lifting conversion rates.
Zonal Sales Head at Orchids The International School (2020-09 – 2023-01)
- Led 150+ employees across 14 branches, implementing sales training programs that boosted team efficiency and revenue growth by 20%.
- Secured 15+ new B2B partnerships, generating an additional ₹2 crore in revenue.
- Managed key corporate accounts, negotiating multi-year contracts that contributed to a 15% revenue increase.
Business Development Manager at BYJU'S (2018-09 – 2020-09)
- Managed B2B & B2C sales, securing 10+ high-value institutional partnerships, leading to a ₹4.7 lakh revenue increase in 2 months.
- Spearheaded regional market expansion through strategic partnerships and digital outreach.
- Conducted sales training workshops, improving sales strategies and increasing conversion rates by 18%.
Retail Sales Manager at Reliance Brands Limited (2017-09 – 2018-09)
- Exceeded sales targets by 120% through the launch of seasonal promotional campaigns and personalized customer engagement strategies.
- Managed a 15+ member sales team, introducing customer service enhancements that boosted satisfaction scores by 25%.
Education
Bachelor of Commerce in B.Com – IEC University (2017 – 2019)
Diploma in Aviation, Hospitality and Travel Management – Frankfinn Institute of Air Hostess Training (2016 – 2018)
12th Grade in Business/Commerce – Shree Maheshvari Vidyalaya (2014 – 2016)


