Assistant General Manager – Accessories & Allied Business - MG Motor India (Morris Garages)
(2024-02 - 2026-02)
Owned a combined ₹450+ Cr P&L across accessories (₹250+ Cr) and allied business (₹200+ Cr: lubricants, tires, batteries), leading a 15-member cross-functional team spanning category/product management and dealer-facing roles. Ran the complete accessories development lifecycle end-to-end: market research and lineup wish-list finalization, project budget approval, design agency onboarding, line-up finalization, SOR generation for both PE and Accessories items, supplier bid-listing and sourcing via Purchase, T0/T1 sampling and tooling, costing and pricing, and launch readiness — coordinating cross-functionally with PE and Purchase on every model program.
- Built the accessories program from scratch for 5 model launches — MG Windsor, Cyberster, M9, and Kiger, plus the MG Select special-edition line — covering supplier onboarding through final launch for each.
- Created MG Select, a curated special-edition accessories and styling package across 2 models, positioned as a promotional lever to boost car sales; achieved an industry-best ₹1.8 lakh per-car realization.
- Designed dealer incentive schemes and structured training programs that converted 20+ non-performing dealerships to profitability.
- Redesigned dealership ordering (SOQ) norms and inventory planning, cutting OEM-side inventory to under 1 month and dealership-side inventory to ~1.5 months, while improving forecasting accuracy by 35%.
- Renegotiated supplier terms and delivery schedules, cutting lead times by 30% without compromising quality or sampling rigor.
- Directed promotional content (launch videos, configurator visuals, dealer collateral) supporting accessories go-to-market across all 5 programs.
Senior Manager – Accessories & Allied Business - Renault India Private Limited
(2019-11 - 2024-01)
Owned a ₹100+ Cr accessories and allied business P&L across a 350+ dealership network spanning 5 zones (North, South 1, South 2, West, East/Central) and 3 regional warehouses (Chennai, Jhajjar, Pune), leading a cross-functional team covering product, sourcing, and dealer engagement.
- Grew the business from ₹48 Cr to ₹105 Cr over 3.5 years by rebuilding the go-to-market model: lineup planning, supplier sourcing, pricing strategy, and dealer-level execution.
- Built allied-business partnerships (lubricants, tires, batteries, paints) from the ground up, opening new revenue lines beyond core accessories.
- Managed accessories performance as a formal weighted KPI within Renault's Diamond Club dealer-incentive program (national dealer ranking and per-car incentive scheme), driving accessories retail target achievement nationally.
- Redesigned dealership SOQ logic and PLR monitoring via DMS, SAP, and IRIS/QlikView reporting — improving fitment ratio, stock segmentation (fast/medium/slow/dead), and ageing-stock liquidation across the network.
- Cut dealer inventory by 40% while holding 98% product availability via JIT supply chain redesign and tighter supplier delivery terms, reducing margin erosion from ageing stock.
- Managed an annual budget of ₹120+ Cr with consistent achievement of margin and revenue targets.
- Implemented CRM-based sales tracking and dealer incentive schemes, lifting conversion rates by 28%.
Deputy Manager & Regional Manager (Multiple Roles) - Honda Cars India Ltd.
(2013-11 - 2019-11)
- All-India Accessories Sales & Planning (Nov 2016 – Nov 2019): Delivered 7x growth in pan-India accessories sales — including the Honda Amaze accessories program — through fitment-ratio modelling, dealer network activation, and structured dealer training.
- Built and rolled out dealership ordering (SOQ) norms and inventory planning practices across 300+ dealerships, cutting obsolescence by 50% and improving stock turnaround.
- Designed dealer incentive schemes to drive accessories attachment rates and improve dealer-level profitability nationally.
- Regional Manager – South, Corporate & Used Car Sales (Aug 2015 – Oct 2016): Ran ₹200+ Cr regional operations across corporate fleet and used-car sales; exceeded fleet targets by 120% with Fortune 500 accounts; built and led a 25-member regional sales team; improved trade-in percentage by 45% and deal conversion by 35%.
Senior Executive – Parts & Accessories - Honda Motor India Ltd.
(2010-11 - 2013-08)
- Managed the North Region dealer network for 2-wheeler and 4-wheeler parts and accessories.
- Grew all-India accessories and oil sales by 150% through dealer engagement and promotional campaigns.
Account Executive – Supply Chain Management - Motherson (Automotive Tier-1 Supplier)
(2010-04 - 2010-10)
- Managed production scheduling and supply chain coordination for the Ashok Leyland and Tata Motors accounts, sustaining 100% on-time delivery.
