Dr. Radhika Jade

Radhika Jade comes with 24+ years of experience spanning corporate, academia, and research. At present she is Head of Strategy & Analytics at Parachute Technologies Pvt Ltd., a defence avionics start-up based out in Bengaluru and actively involved in investment generation, tie-ups, marketing and brand positioning of defence avionics products. Has worked with Ericsson India, Trianz, Parkes and Rao Research International in varying roles.

Was associated with University of Pardubice, Czech Republic and University of Plymouth (UK) as a Senior Researcher pursuing post-doctoral research in transport management, exploring passenger behavior. She holds a doctorate in retail management. She has carried out empirical research across industries such as telecom, IT/ITES (Cloud, digital, analytics, security, strategy space), healthcare, transport, retail, hospitality services, defence products.

Director Marketing at Vidasmi DroneSpace Pvt Ltd. (2025-07 – Present)

• Successfully raised investments and built development center in Pune, India
• Started overseas operations in Melbourne, Australia (VDAPL)
• Cater to renewable energy requirements of drone-based inspections and analytics
• Successfully tied-up with IIT-Madras for deep-tech innovations
• Securing incubation

Head Strategy & Analytics at Parachute Technologies Pvt Ltd. (2022-08 – 2025-05)

• Investment generation and tie-ups
• Collaboration opportunities at national and international front
• Interacting with defence clients
• Positioning brands and products
• Representing media
• Handling foreign investors and delegates
• Single handedly generated individual investment worth INR 1.5 crores
• Generated corporate collaboration worth 10 crores with an MNC in span of 2 years

Director-Research at Parkes and Rao Research International Pvt Ltd. (2019-01 – 2022-08)

• B2B research initiatives
• Product positioning
• Program management of qualitative and quantitative surveys
• Data analysis and interpretation
• Creating solution offering on Win-Loss analysis
• 360 degree qualitative study of bid process

Board of Director at Nivid Artificial Intelligence at Parkes and Rao Research International Pvt Ltd. (2019-01 – 2022-08)

Advisory Manager at Trianz (2017-10 – 2018-07)

As an Advisory Manager, was involved in B2B research initiatives in the areas of CADSS (Cloud, Analytics, Digital, Security and Strategy) spanning across 3000+ C-suite executives across 15+ countries.

• Guiding and training the researchers and SMEs on research framework and analytics to provide analysis, and visualization for trusted business insights
• Conducting workshops on statistical tools such as IBM SPSS / MS R to build the analyst team
• Designing quality framework to ensure the end-to-end quality in the research process
• Project management, Consulting
• Authoring international publications based on global primary survey results
• Awarded 'fearless leader' and invited by the CEO to US to work with, within span of three months of joining
• Invited to be a member on a panel discussion on 'Empowering Women to break the glass ceiling'

Senior Researcher at Ericsson (2014-06 – 2017-10)

As a Senior Researcher at Ericsson, was involved in multiple consumer (B2C) and business (B2B) research projects across the globe. Was involved in Qualitative (Focus groups / Depth Interviews) Research and Quantitative (statistical modeling) research.

• Project management for complete life cycle
• Defining and refining problem statement in coordination with stakeholders
• Participate in Qualitative research including focus groups, travel along journeys, in-depth interviews
• Design and Conduct quantitative research including analysis and interpretation using PLS, SPSS, LISREL
• Create proposals for prospective clients to conduct consumer research
• Participate in sales activities as a SME
• Knowledge sharing with the team
• Interviewed by Auto Tech Review on 'Comodality may be the future of commuting', Nov 2016
• 'Rock star' award for performance
• Completed all projects on-time and within-budget
• Proactive involvement in India sales initiatives

Associate Professor at IFIM B-School (2010-09 – 2014-04)

• Training executives through Management Development Programs
• Consulting for retailing, health care, services
• Coordinator for educational tie-ups with international universities
• Member of committee for revamping Library infrastructure
• Chairperson Students Council

Academic Intern at IIM-Bangalore (2006-07 – 2010-02)

As an Academic Intern at IIM – Bangalore, had an opportunity to understand the nuances of Marketing Management viz., Consumer Behavior, Retail management, Branding, Advertisement and sales Promotion, etc.

• Associated in research related activities
• Co-authored multiple publications/case studies
• Guiding PGP, PGSEM, EGMP and EPGP students in their projects and research assignments in consumer behavior, retailing and marketing
• Part of consulting, training and customized Management Development Programs conducted for retail MNCs like Buhler, Tesco, and Indian organized retailers like TATA Westside, Reliance, BPCL, etc.
• Published two case studies as co-author and won cash prize for the publishing
• Co-authored research paper presented in International conference

Marketing Faculty at Alliance University (2002-10 – 2006-02)

Was engaged in imparting knowledge and providing project guidance to Graduate (Bachelor of Business Management) and Post-Graduate (MBA) students in areas of Marketing, Consumer Behavior and Marketing Research.

• Guided over 200 marketing, consumer behavior and retail projects and research assignments

Doctor of Philosophy in Retail Management – Kuvempu University

Master of Business Administration in Business Administration – Kuvempu University

Bachelor of Science in Science – Karnatak University

Postdoc in Transport Management – University of Plymouth, UK

Postdoc in Transport Management – University of Pardubice, Czech Republic