Gajendra Kumar

Sales and business development professional with 16+ years of experience across FMCG, consumer healthcare and telecom, with exposure across East India and international markets. Experienced in regional sales leadership, distribution expansion, channel management, GTM execution, key accounts, business development, sales forecasting and team leadership. Currently leading a 100+ member sales organization across Bihar, Jharkhand and Odisha.

Strong track record in building distribution networks, driving market execution and developing high-performing teams.

Regional Sales Manager - Soothe Healthcare - Bihar, Jharkhand and Odisha

(2025-09)

• Lead sales, distribution and business operations across Bihar, Jharkhand and Odisha.
• Manage and develop a 100+ member field organization, including ASMs, TSMs and Sales Officers.
• Drive regional sales strategy, forecasting, market execution, product availability and visibility.
• Expand distributor and trade partnerships across urban, semi-urban and rural markets.
• Monitor performance, discipline, reporting and execution against business objectives.
• Delivered business growth from approximately ₹60 lakh to ₹2 crore in the assigned region.
• Lead initiatives for the seeds business and support business growth through structured market execution.

Sales Manager (Deputy Regional Manager) - J.L. Morison India Ltd. - Bihar and Jharkhand

(2022-04 - 2025-09)

• Led sales and distribution operations across Bihar and Jharkhand.
• Managed sales, business development, channel strategy, distribution planning and market coverage.
• Scaled annual business from approximately ₹20 lakh to ₹80 lakh during the 2018 growth phase.
• Worked on distributor ROI, manpower deployment and execution across the assigned territory.

Area Sales Manager - J.L. Morison India Ltd.

(2018-03 - 2022-04)

• Managed overall sales infrastructure, execution, manpower appointment and distributor ROI.
• Strengthened channel management, market coverage and distribution execution.

Area Sales Manager - Mjengo Ltd. - Kenya

(2017-12 - 2018-03)

• Delivered primary and secondary targets through distribution expansion in Nairobi.
• Appointed distributors and salesmen and worked on LPM/BPM growth.
• Managed 10 on-roll and approximately 30 off-roll employees.

Area Sales Manager - Mother Dairy Fruit & Vegetable Pvt. Ltd. - Bihar, Jharkhand and Odisha

(2016-12 - 2017-12)

• Successfully supported launch of Ambient and Beverage products in Bihar, Jharkhand and Odisha.
• Expanded distributor and super/sub-stockist network and drove primary and secondary sales.
• Set up and built the required sales and distribution infrastructure for the assigned market.
• Managed PSR, ISR, DSM and executive-level field teams while maintaining channel ROI.

Territory Sales Officer - Marico Ltd.

(2016-03 - 2016-12)

• Successfully executed a strategic market project in the assigned territory.
• Managed wholesale and retail sales in Patna, including market coverage and distribution execution.

Territory Sales Officer - Hindustan Unilever Ltd.

(2013-08 - 2016-03)

• Managed distribution and market coverage through the field sales team in rural markets.
• Developed Aurangabad market into the highest-performing market in Bihar, growing business from approximately ₹80 lakh to ₹2 crore.
• Executed sales activities and delivered primary and secondary sales objectives.

Sales Officer - Bajaj Corp Ltd. - East and West Singhbhoom

(2011-07 - 2013-08)

• Achieved primary and secondary targets through distribution channels.
• Executed the Hub-and-Spoke distribution model and grew business from approximately ₹6 lakh to ₹25 lakh across East and West Singhbhoom.
• Managed ISR execution and market working through structured DRCP.

ISR - Dabur India Ltd.

(2006-01 - 2010-07)

• Managed sub-stockist primary and secondary sales, SMR and trade activities in rural markets.
• Worked with super distributors to support secondary sales and FMCG market development.

PGDBA / MBA-equivalent - Business Administration - Symbiosis Centre for Distance Learning (SCDL)

B.A. - Patna University

DCA - Diploma in Computer Applications