Katyayni Chaudhary

Performance marketer with 4 years scaling D2C brands profitably across Meta, Google, Blinkit, and Myntra Ads, including solo ownership of Rs. 10-16L/day in ad spend (Rs. 3-4.8 Cr/month) across two high-spend accounts.

Managed

Rs. 50 Cr+ in total media spend across my career while consistently maintaining and improving ROAS. Currently own full-funnel P&L at Curious Cub, including CM2 targets, budget allocation, and founder-level strategy. Led teams of 4-7 media buyers at TheWav and GrowthStudioz, building repeatable growth playbooks and creative testing frameworks across 50+ brands. Brings an engineer's precision to performance data with a marketer's instinct for what converts.

Performance Marketing Manager at Curious Cub (2026-04 – Present)

• Own full-funnel Meta & Google Ads P&L across key product categories, including budget allocation, funnel strategy, and CM2 targets, improving ROAS from 5.2x to 5.5x and delivering 20% MoM revenue growth within first 2 months
• Achieved CM2 targets across 4 out of 6 product categories through strategic budget splits, funnel restructuring, and systematic A/B testing
• Integrated Magic Checkout & GoQwik, reducing checkout drop-offs and improving COD-to-prepaid and EMI conversion ratio
• Built retention infrastructure from scratch, including WhatsApp campaigns, chatbot flows, and email sequences, improving repeat customer rate by 10% in 2 months
• Led website re-development via Microsoft Clarity analysis, collaborating with dev and design on CRO improvements
• Collaborated directly with founders and external agency on growth strategy, performance benchmarks, and category-level contribution margin targets

Senior Media Buyer at GrowthStudioz (2025-02 – 2026-03)

• Personally owned and scaled two high-spend jewellery and wellness accounts solo, Rs. 10-16L/day combined (Rs. 3-4.8 Cr/month), by ~35% through seasonality-based budget reallocation, while maintaining ROAS stability and reducing cost per install by 15% via AppsFlyer-led mobile optimization
• Led a team of 4 junior media buyers across 6 additional D2C brands with shared portfolio budgets, driving 30% revenue growth and reducing blended CAC by 10% through structured campaign frameworks and weekly performance reviews
• Expanded platform stack to Blinkit Ads, Myntra Ads, and AppsFlyer, setting up end-to-end attribution across pixels, GTM, UTMs, and custom conversions
• Scaled a D2C wellness brand's ad spend by 25% while holding ROAS constant, building remarketing and retention flows that lifted repeat purchase rate

Performance Marketing Manager at TheWav (2024-01 – 2025-02)

• Managed Rs. 15 Cr+ annual ad spend across 50+ D2C brands on Meta & Google, sustaining 5x ROAS while leading and mentoring a team of 4-7 media buyers
• Scaled a Shark Tank S5 kids & baby brand 10x (Rs. 10L to Rs. 1 Cr MRR in 7 months) by cracking category-level seasonality and restructuring funnels across Meta & Google
• Built and standardized brand-specific creative testing frameworks (hook testing, UGC vs. static, VSL structure) that boosted portfolio-wide CTR by 30% and reduced CPL by 20%
• Mentored 7-10 media buyers from freshers to senior executive level, personally handling scale-up strategy while enabling the team to execute independently

Team Lead & Marketing Executive at TheWav (2022-12 – 2024-01)

• Promoted from Executive to Team Lead in 10 months, taking full ownership of campaign strategy, budget finalization, and team coordination across 20+ accounts
• Standardized campaign structures into three core frameworks (remarketing, main scaling, and testing), improving coordination and driving ROAS recovery after the transition
• Managed a team of 5 post-promotion, transitioning from individual execution to strategic oversight

B.Tech in Mechanical Engineering – Galgotias College of Engineering & Technology