Satrajeet Neogi

Performance Marketing professional with 2.5+ years of experience managing full-funnel paid campaigns across real estate and digital industries. Experienced in managing ₹20L+ monthly budgets across Google Ads, Meta Ads, LinkedIn Ads, and Taboola, with a strong focus on lead generation, audience targeting, campaign optimization, and conversion growth. Skilled in retargeting, A/B testing, creative strategy, also experienced in WordPress, HTML, and CSS for marketing-focused landing page development.

Senior Digital Marketing Executive at BOP Realty Pvt. Ltd. (2025-04 – Present)

• Managed ₹ 20L+ monthly budgets across Meta, Google, LinkedIn & Taboola, contributing to 45+ property sales across residential and commercial projects.
• Improved campaign efficiency by increasing lead relevance from 15–20% to 30–40%, reducing CPL by 44%, through audience targeting, retargeting, A/B testing and creative optimization.
• Optimized Google Search, Performance Max & Demand Gen campaigns for ₹1Cr+ projects through competitor research, audience targeting, bid optimization, and budget allocation, increasing lead relevance from 10–15% to 25–30% and reducing CPL by 40–60%.
• Built full-funnel acquisition and nurturing strategies using buyer personas, audience segmentation, retargeting, and WhatsApp & email automation to drive timely lead engagement, follow-ups, and conversions
• Developed high-converting ad creative & marketing content, including ad copies, hooks, captions, social media content, creative briefs, and video messaging for paid and organic campaigns.

Digital Marketing Executive at Seven Star Realtors (2024-08 – 2025-03)

• Create compelling creatives for real estate projects using Canva and AI tools, ensuring alignment with brand and project goals.
• List real estate inventories on platforms like 99acres, MagicBricks, and others, optimizing for visibility and engagement.
• Develop and maintain websites and landing pages using WordPress, incorporating prior knowledge of HTML and CSS.
• Run targeted campaigns on Facebook and Google Ads, including keyword research, audience targeting, bid management, and optimization to drive lead generation.
• Manage and execute LinkedIn Ads and YouTube Ads campaigns, enhancing brand visibility and audience engagement.
• Perform extensive keyword research and audience analysis to ensure optimal ad performance and high conversion rates.
• Utilize Google Analytics to track website traffic, user behavior, bounce rates, and other KPIs, providing actionable insights for campaign optimization.
• Oversee social media management, including creating posts, reels, and running engagement ads across platforms.
• Write SEO-optimized content for landing pages, and perform both on-page and technical SEO to improve page rankings and user experience.

Junior Frontend Developer at reBLISS (2023-05 – 2023-11)

• Developed user-friendly and responsive websites using HTML, CSS, Bootstrap, and JavaScript.
• Ensured cross-device and cross-browser compatibility.
• Gained proficiency in JavaScript libraries, and basics of React.js.
• Implemented user interface elements, including forms, navigation menus, and interactive components.
• Built an eCommerce website from scratch, enhancing hands-on experience in web development

B.Tech in Electronics & Communication Engineering – ITS Engineering College (2018 – 2022)

C.B.S.E Board 12th Standard – Assisi Convent School (2017 – 2018)

C.B.S.E Board 10th Standard – Assisi Convent School (2014 – 2015)