Ganesh Parameswaran

Accomplished Business Manager with over 13 years of experience leading Ganesh Products and Malayogam, driving overall growth, marketing strategy, and operational efficiency. Proven track record in maximizing profitability, achieving sales targets, and enhancing customer satisfaction. Skilled in team leadership, budget management, and improving organizational processes.

Extensive experience in senior sales and marketing roles with TATA DOCOMO, IDEA Cellular, Nestle India, and Wockhardt, delivering results through effective distribution network management and innovative promotional activities.

Business Manager – Entrepreneurial role at GANESH FOOD PRODUCTS AND MALAYOGAM (2010-04 – Present)

• Responsible for the overall growth of the organization
• Managing and supervising the day to day operations of the business
• Planning promoting and marketing the business including online social media and digital marketing
• Implementing marketing strategies; analyzing trends and results
• Maximizing profitability and meeting sales targets
• Recruiting, training, supervising staff
• Dealing with customer queries and complaints
• Managing budgets, day to day processing of accounts receivable and payable
• Identifying current and future customer requirements by establishing rapport with potential and actual customers and other persons in a position to understand service requirements.
• Improve the operational systems, processes and policies in support of organizations mission
• Increasing the effectiveness and efficiency of Support Services through improvements to each function as well as coordination and communication between functions.

Zonal Head (S&D) at TATA DOCOMO (2008-06 – 2009-03)

• Pre launch activity
• Ensure launch readiness
• Ensure distribution channel is in place for launch
• Ensure alternate channel readiness
• Ensure Marcom team is aligned with sales team
• Ensure collection of first order as per plan
• Ensure proper training of team members
• Ensure that target, roles & responsibility of every team member is clearly communicated & understood

Asst.Manager – PREPAID at IDEA CELLULAR LIMITED (2006-05 – 2008-06)

• Turnover handled: 30 millions
• Team handled: 8 TSE & 2 TSM
• No of channel partners handled: 36
• Responsible for planning, setting and achieving sales targets
• Responsible for Channels distribution network and prepaid sales
• Achievement of Revenue targets by acquisition, usage & retention
• New town planning & rollouts
• Leading and motivating a team of TSM/TSE / FOS
• Conducting regular training programmes for the field force
• Devising and implementing sales promotion schemes for starter packs
• Responsible for localized outdoor publicity and advertising in print media and cable networks
• Conducting roadshows and events for sales promotion

Sales Officer; Additional responsibility: RMOO (Regional Marketing Operations Officer) at NESTLE INDIA LIMITED (2002-12 – 2006-05)

Handled the sales and support functions of entire Warangal district and parts of Karimnagar and Nalgonda districts presently Telangana State. Was also given additional responsibility of regional marketing operations for a brief period of one year.

• Setting and achieving primary and secondary redistribution targets through management of distributors and secondary sales force
• Demand forecasting of the brands by studying the market trends.
• Planning demand generation and other sales promotional activities
• Develop merchandising strategies for increasing the shelf offtake of the products.
• Responsible for developing new avenues of business opportunities
• Recruit, train and manage a team of secondary sales force - on job and off the job training
• Planning sales contests and incentive structures for the secondary sales force
• Conducted road shows and many successful promotional activities which was covered by press and media

Territory Manager - Sales at WOCKHARDT LIMITED (2001-08 – 2002-07)

• Promoting the products to the medical fraternity
• Planning and implementation of various marketing strategies
• Management of Stockiest
• Ensuring retail availability of products
• Achieving stipulated primary and secondary targets given from time to time
• Venturing in to new and unrepresented market areas
• Market survey and keeping track of competitor’s activities
• Imparting basic training to new recruits

MBA in Sales and Marketing – Amravati University Campus, Maharashtra (1999 – 2001)

BES in Bach. Of Electronic Sciences – University of Madras, Chennai (1996 – 1999)