Gautam Mathur

A result-oriented professional with over 4 years of industrial exposure. Drove rigorous efforts towards expanding business in different geographies. Hands-on experience in Online Advertising, Social Media Marketing and Planning Integrated Digital Marketing Campaigns, PPC Advertising/Performance Advertising, Analytics Tracking, Social Media Analytics, Dashboard, and Reporting.

Efficient in visual merchandising activities; managing retail business operations of various retail stores with a focus on top-line performance through sales strategies. Efficient introduction of new products & services including product type & quality assessment, pricing strategies, negotiations, trade & consumer promotions. Effective in taking care of the entire lifecycle of stock flows to ensure replenishment of merchandise as well as their availability in stock along with identification and rectification of problems about shrinkage.

Adequate knowledge of Digital Consumer & Digital Marketing (Omnichannel Retailing and Omnichannel Marketing), Website Planning & Creation, Search Engine Optimization and Key Word Targeting, Search Engine, Content, and Affiliate Marketing, Mobile, E-mail, and E-commerce Marketing. Proficient in managing & controlling retail store operations, expanding business & augmenting revenue, and supporting the senior management in the decision-making process. Skilled in leading dedicated teams for running successful business operations and experience of developing procedures and service standards for business excellence.

A team player with strong communication, analytical, logical, and problem-solving skills and capability to work under pressure situations.

Sales Advisor - Scoobies

(2020-03 - 2022-03)

A well-established Australia Owned e-commerce company known for unusual stationery and material for hobbies of kids which covers 300+ different variety of stationary products like color pencils, glitter bags, pencil cases, pencil holders, dreamy bottles, tote bags for kids, water bottles for boys, color coordinated school bags to match with pencil boxes and snack bags, to matching calculators.

Assistant Store Manager - Agra Marble Shoppy (AMS)

(2010-09 - 2013-09)

• Interfaced with vendors for procurement of display stands/collaterals; maintained retailer wise MIS for New Product Introduction (NPI) launch
• Created monthly data with the head office on primary, secondary & tertiary sales
• Built and nurtured business relationships with current and prospective customers in the assigned territory/market segment to generate new business for the organization's products/services
• Directed research on products, markets, and competitors; submitted detailed reports of analysis to the senior management
• Sustained sales records and other MIS reports for inventory control; tracked segment-wise inventory level
• Controlled inventory based on sales trends and growth of a category & functioned with vendors for smooth operations at the store

Fashion Store Advisor - ITC Wills Life Style (Retail)

(2009-06 - 2010-07)

• Prepared budget and formulated yearly sales targets and business growth in line with quarterly and monthly sales targets
• Built a monthly plan of actions to achieve store targets and KPIs
• Maintained healthy business relations with major clients, ensured maximum customer satisfaction in an expressive manner
• Coordinated with Merchandising and VM to focus on various product categories as per seasonal requirement and ensuring that the store is maintained as per global standards
• Organized training & development sessions for the team to expand their capabilities and achieve various portfolios and sales targets; established processes and systems
• Formulated daily sales update and sent a stock report to the concerned departments
• Improved business development by nurturing commercial mindset and market awareness in the team

Freelancer - Freelance Retail Consultant

(2013-12 - 2016-12)

• Handled sales channels for new product and displayed visual merchandising
• Recognized and networked with prospective shops to develop and maintain relevant business relation
• Paid a visit in small and medium multi-brands outlets single window shop
• Created invoices raised for clients and followed up on payments and ensure timely payments are received

Internship Trainee / Immersion Programme - Dentsu Aegis Network Ltd.

(2017-05 - 2017-10)

• Making an Advertising Strategy for Hotstar (I-Prospect) - Learning: How to make social media strategy
• Making Media buying plans for Vistra Airlines (I-Prospect) - Learning: How to execute media planning and buying
• Create a strategy for E-Commerce Business (I-Prospect) - Learning: Brand Analysis Targeting Audience, Brand communication performance analysis

Post Graduate Diploma - Digital Marketing - Times Pro, Times Group of India (2017)

B.A - Social Science - Madurai Kamraj University (2009)

Induction Course - Retail - ITC (2007 - 2008)