Hafsa Wasim

MBA graduate specialising in Media Management with a background in fundraising, donor communication, and retail marketing. Passionate about social media marketing and brand strategy with hands-on experience through personal projects and internships.

Fundraising & Sales Executive - VantageNode

(2026-03)

• Craft and deliver targeted pitches to individual and CSR donors across call and WhatsApp - adapting tone and messaging to different audiences while maintaining brand consistency.
• Manage ongoing donor relationships through consistent, personalised communication - building trust and long-term retention.
• Execute multi-touchpoint outreach sequences across call, WhatsApp, and follow-up messages - maintaining consistent donor communication from first contact to conversion.

Marketing & Merchandising Intern - Lakshita Fashions Pvt. Ltd.

(2025-06 - 2025-08)

• Conducted competitive benchmarking against Biba, Westside, and GoColors - analysing product range, pricing, and promotional visibility to identify market gaps and brand positioning opportunities.
• Performed mystery shopping audits across two retail stores (Lajpat Nagar & GK Market), generating structured reports with KPI-based findings on in-store experience and customer engagement.
• Gathered and coded primary consumer feedback (N=30) using thematic analysis, surfacing key insights on sizing, design fatigue, and purchase friction.
• Contributed to merchandising strategy reports with data-driven recommendations, including a proposed 3-tier product range and digital promotion synchronisation plan.
• Identified assortment gaps and upselling compliance issues (55% staff adherence), recommending in-store experience and communication improvements.

Human Resources Intern - LG Electronics Pvt. Ltd.

(2023-06 - 2023-08)

• Managed employee records, UAN creation, KYC approvals, PF transfers, and compliance documentation.
• Streamlined HR data entry processes, improving record accuracy and operational efficiency.

MBA - Media Management - Bennett University (2024 - 2026)

BBA - Jamia Hamdard University (2021 - 2024)