Sudipto Roy

Experience in product management, business analysis, product strategy, business strategy development and marketing. Worked with leading online digital media, manufacturing, gaming company (mobile applications), newspapers and leading bank in product development, business analysis, strategy and planning. Experienced in consumer insight, pricing, data integration, requirement gathering, system upgrade planning, creating user manuals, concise/timely analysis & recommendations.

Performed in business intelligence, identifying markets & clients, strategy formulation, budget, analyzing results, and managing product life cycles. Possess excellent people management and relationship management skills.

Senior Manager – Business Planner at HDFC Bank Ltd (2018-01 – 2022-06)

An Indian banking and financial services company

• Product management, business planning, and business analysis.
• Worked on budget.
• Strategizing on automating process, efficiency improvement and developing project plan.
• Worked and coordinated with technical teams for up-gradation of system and process.
• Testing and debugging as per pre defined process.
• Collate and integration data to draw conclusion for identifying the error points and their respective reasons.
• Working out feasible plans to solve with agile methodology during system (CRM) upgrade.
• Create manuals on how to use application / modules / system and trouble shooting.
• Collaborate with sales and product teams to ensure lead generation and customer engagement.
• Stakeholder relationship management and coordination.
• Worked on products (Vehicle loan, Secured & Unsecured Loans, Cards, Insurance, etc).

Manager at Shree Annanta Clothing (2015-09 – 2018-01)

A unit into manufacturing of apparels. Started an online marketing & sales division for an apparel manufacturing unit. Objective was to create a portal & mobile application which will help to open the market ahead of the competition. Due to various issues and extreme adverse situation the division is closed down.

Senior Analyst at Games2Win India Pvt Ltd (2013-01 – 2015-09)

Online and mobile games platform

• Managed analytics and strategy for over 40 mobile applications products.
• Worked on pricing and offers.
• Team up with project manager and worked on project management.
• Coordinated with QA (testing), marketing, creative, business development teams & vendors.
• Act as a bridge between business and technical teams, ensuring seamless communication and requirement translation.
• Actively participated in brainstorming sessions with development team for improvements in coding, application development, user acceptance test with agile methodology.
• Worked on strategies to increase customer engagement.
• Involved in UI design, requirement gathering, functionality test and root cause analysis and data modelling.
• Performed – Data integration, Business Intelligence - analysing consumer behaviour & product performance for product updates.

Manager Ad Sales at OneIndia.In (2012-02 – 2012-12)

Online News Portal – A Part of Greynium Information Technologies Pvt. Ltd.

• Selling online advertising services to advertising managers and agencies.
• Lead SEO, SEM, content marketing and email marketing.
• Managing SEO, PPC, CPM, CPC, mailers, CRM and analytics.
• Continuously collating business intelligence.
• Research, identify and target potential business prospects.
• Coordinating with internal departments for implementing campaigns.
• Evaluating pricing for different offers.

Consultant at Shree Vishavanath Industries (2010-09 – 2011-12)

A leading manufacturer of iron chains of varied specifications.

• Product Management, Business Analysis, Pricing, trend study.

Analyst at Corn Products International, Inc (2007-01 – 2010-09)

Ingredion Incorporated, formerly Corn Products International, Inc, an MNC into manufacturing chemicals for Paper, Pharma & FMCG industries.

• Business Analysis & Consumer Study.
• Assisting country head in 'Green Field' project (to operational new production unit) in market feasibility and opportunity study and market analyzing (Identifying Market).
• Studying the opportunities for merger or acquisition (Market entry assessment / Strategy).
• Preparing & presenting financial comparisons of companies within industries.
• Performing detailed study on competitors -analysis/ landscaping.
• Monitoring market, evaluating & interpreting industry specific job information as well as reports from the database.
• Mapping user industries & profiling raw material industries.
• Graphical analysis and representation of key macro economics variables such as inflation & GDP.
• Preparing country snapshots on current scenario / macro economy (Presentation).

Executive Ad Sales at Dainik Jagran (2006-03 – 2007-01)

National Hindi Daily

• Business development, sales.
• Data mining and analysing trends & growth of industries / companies.
• Monitoring the spending habits of specified companies.
• Forecasting of sales and presentation of quarterly performance.
• Presentations & negotiations with clients, advertising agencies.

Media Marketing Executive at Prabhat Khabar (2004-08 – 2006-02)

Regional Hindi Daily

• Business development, Sales.
• Data mining and analyzing the change in market trends and competitors.
• Relationship management & coordination with internal departments, clients and advertising agencies.

Advance Certificate in Finance in Finance – IIM Kozhikode (2007-01 – 2008-12)

PGDBA in Marketing & IT – KC College of Management Studies (2004-01 – 2004-12)

M.Sc. in Statistics – Banaras Hindu University (2001-01 – 2002-12)

B.Sc. in Statistics – Banaras Hindu University (1999-01 – 2000-12)