Senior Category Manager
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Merchandising, Brand Building, Business Planning, Strategic Planning,Sourcing,Trade Marketing,Category Management,Budgeting. Contract Negotiations
A career spanning over 19 years within the FMCG, Consumer Electronics industry. Managed brands that have as low as 6 months shelf life to certain other brands that required weekly market activations with detailed planograms. Been strategically involved in the complete life cycle of a brand from development, introduction, growth, maturity until decline
