Harsh Belwal

Results-driven sales professional with 1–3 years of experience in the Electronics & Consumer Durables industry. Proven track record of managing a ₹1 Cr+ monthly billing portfolio, driving 17% YoY revenue growth, and overseeing a footprint of 170+ dealers across North Bengal, Sikkim, and Kolkata. Adept at key account management, onboarding new distributors, business planning, primary & secondary sales, and stakeholder engagement to build lasting trade relationships.

Area Sales Executive at IFB Industries Ltd. (2024-07 – Present)

Industry: Electronics & Consumer Durables

• Spearheaded key account and modern trade business across distribution channels, ensuring consistent revenue growth and brand presence across the assigned territory.
• Managed end-to-end primary billing and supervised secondary sales performance for a 30+ member sales team, achieving monthly targets of ₹1 Cr+ in billing value while conducting careful monitoring for accuracy.
• Cultivated strong, trust-based relationships with key dealers and trade partners in a relationship-driven market, resulting in 17% YoY volume growth.
• Ensured 100% product placement and visibility across 170+ dealer outlets, maintaining optimum stock replenishment and minimizing shelf gaps.
• Developed and deployed targeted market strategies — including seasonal schemes, trade promotions, and competitive pricing responses — to capture market share and grow volume month-on-month.
• Conducted regular market development activities, tracking competitor pricing, product placements, trade schemes, and go-to-market strategies to inform decision-making and stay ahead of competition.
• Collaborated with internal teams on demand forecasting, scheme planning, and BTL activations to drive sell-out at the dealer level while ensuring alignment with stakeholder groups.

MBA / PGDM in Sales & Marketing – University of Petroleum and Energy Studies (UPES), Dehradun (2024)