Amitava Chakraborty

Results-driven and highly accomplished Sales Professional with over 18 years of robust experience within the FMCG, Food & Beverage, and retail distribution industries. Proven track record of managing high-performing sales teams, expanding distribution networks across primary and secondary channels, and consistently exceeding annual revenue targets. Deep expertise in Modern Trade, HoReCa, dealer network operations, and super stockist management throughout South Bengal, North Bengal, and Kolkata.

Exceptional skills in tactical sales planning, promotional budget optimization, and brand launches.

AREA SALES MANAGER (SOUTH BENGAL) at Hindmark Food Beverage Pvt. Ltd. (2024-02 – Present)

• Direct primary and secondary sales operations, managing a large team of sales representatives, field staff, and sales promoters.
• Oversee high-volume HoReCa and Modern Trade divisions, ensuring strategic order procurement and optimum product display visibility.
• Maintain diligent control over the distribution pipeline by consistently tracking Super Stockist (S.S.) and Distributor (D.B.) inventory levels.
• Formulate and execute PJP-wise traveling strategies across regional districts to aggressively grow market depth and width.
• Conduct structured daily morning con-calls, weekly checkpoints, and monthly reviews to align the sales force with revenue targets.

AREA SALES MANAGER (SOUTH KOLKATA) at Orient Beverage Ltd. (Bisleri) (2021-12 – 2023-12)

• Monitored day-to-day sales performance, tracking field activities and driving consistent growth in primary and secondary volume.
• Expanded distribution density across South Kolkata, maximizing retail market coverage and brand availability at registered dealers.
• Coached, mentored, and developed Sales Executives and Public Sales Representatives (PSRs) to upgrade market execution skills.
• Structured precise Permanent Journey Plans (PJPs) for field teams to boost retail touchpoints and maximize daily strike rates.

AREA SALES MANAGER (NORTH BENGAL) at Bhavika Commercial Pvt. Ltd. (Ultra Plus Cement) (2018-01 – 2021-11)

• Administered complete sales and logistics distribution operations for the field force throughout the North Bengal territory.
• Managed annual budgeting, structured target projections, and strategically allocated promotional budgets to maximize ROI.
• Analyzed performance metrics using detailed take reports for key premium counters and B/C category retail counters.
• Conducted formal weekly alignment meetings to provide clear guidelines, motivation, and professional development training.

SENIOR SALES EXECUTIVE (SOUTH 24 PARGANAS) at Diamond Beverages Pvt. Ltd. (Coca Cola) (2007-06 – 2017-12)

• Supervised the sales, visibility, and commercial distribution of the entire range of product portfolios across the assigned zone.
• Managed day-to-day operations of PSRs and Merchandisers, checking secondary placement and market penetration metrics daily.
• Generated steady corporate revenue and optimized working capital through proactive debt collection from regional distributors.
• Successfully led operations for HoReCa and Modern Trade, building long-term relationships with key accounts.

Bachelor of Commerce (B.Com. Honors) in Commerce – Magadh University, India (2005)