Harshad P Mhapankar

Senior Copywriter and Brand Strategist with expertise in brand storytelling, conversion-focused copywriting, editorial strategy, and digital marketing. Experienced in building high-performing content systems across B2B SaaS, D2C brands, personal brands and lifestyle niches. Skilled at transforming complex ideas into compelling narratives that drive audience engagement, brand positioning, and business growth.

Strong background in SEO content writing, campaign development, social media strategy, email marketing, and creative direction with a deep understanding of consumer psychology and audience behavior.

Senior Copywriter at HerKey (2022-09 – 2026-02)

• Led brand messaging across acquisition, lifecycle, and product communication
• Worked closely with design and marketing teams to ensure consistent brand identity
• Managed multiple campaigns and initiatives simultaneously with clear timelines
• Delivered 8,779 registrations, exceeding targets by 35%
• Generated 186 high-intent B2B meetings
• Maintained 14% CTR on performance campaigns
• Generated 113,000+ user actions through campaigns and communication

Content Writer at Primetrace Tech (2022-05 – 2022-09)

• Delivered product and UX content in collaboration with design and product teams
• Worked on product communication and UX-focused content
• Collaborated with product and development teams to improve platform clarity and usability

Copywriter & Account Manager at FreshBox Media (Ad Agency) (2018-09 – 2019-03)

• Managed multiple client accounts and social media content
• Contributed to brand communication, campaign messaging, and social media strategy
• Collaborated with creative teams to execute campaigns across channels
• Worked on customer communication flows and campaign documentation

Sr. Digital Marketing Executive at Nevpro Business Solutions (2016-04 – 2017-05)

• Managed client content and supported digital campaigns
• Improved traffic and conversions through SEO and content
• Supported reporting and optimisation through campaign performance analysis

BSC in Animation – TOONSKOOL (2011 – 2011)