
Hitesh Sharma
Go-To-Market (GTM) Manager | B2B SaaS Revenue & Client Strategy
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About
B2B SaaS Go-To-Market & Revenue Growth Professional with 10+ years driving GTM execution, demand generation, and account retention across consulting, media, events, and agency environments. Skilled in account-based marketing (ABM), CRM-driven pipeline programs, cross-functional GTM execution, and client lifecycle management, with a proven record of growing and retaining enterprise and SaaS revenue across India and the US. Currently completing an MBA in Marketing (Symbiosis) to complement a Chemical Engineering foundation with formal GTM and revenue strategy credentials.
Experience
Client Account Handling Lead at Targetorate Consulting (2025-05 – Present)
- Own client services and account growth for 10+ enterprise accounts, partnering directly with CXOs and marketing leaders to align campaign strategy with revenue and pipeline goals.
- Develop sales enablement assets including GTM presentations, pitch decks, capability documents, executive summaries, campaign messaging, and value propositions.
- Deliver 30+ multi-channel B2B marketing campaigns annually across digital, content, and performance channels, managing monthly budgets of ₹10–50 Lakhs to drive MQL generation and pipeline acceleration.
- Create reusable GTM frameworks, messaging playbooks, campaign assets, proposal presentations, and solution overviews to improve sales consistency.
- Direct cross-functional delivery teams of 8–15 across creative, media, content, and technology to ensure on-time, on-brand campaign execution.
- Run day-to-day client account management — weekly status reviews, SLA adherence, and feedback loops — to protect client satisfaction and account continuity.
- Apply AI-driven tools (GPT, Claude, Zapier) to streamline marketing operations workflows and improve team efficiency.
Client Services & Marketing Manager at Rachnoutsav Events (2024-08 – 2025-04)
- Owned 25+ B2B marketing projects annually, driving demand generation and client engagement.
- Executed 50+ integrated B2B campaigns, generating 5M+ impressions and supporting pipeline growth.
- Led 20+ stakeholders including cross-functional teams and agency partners to ensure on-time, on-budget delivery.
- Managed 10+ enterprise and government accounts, driving retention, renewals, and account expansion.
Independent Marketing & Client Services Consultant at Self-Employed (2023-08 – 2024-07)
- Provided client servicing, account management, and digital marketing strategy for personal branding and digital media clients across social, SEO, and paid platforms.
- Planned and produced content for the YouTube channel D5 News during the 2024 Andhra Pradesh elections, coordinating candidate interviews and ground-level field coverage.
- Delivered marketing and creative solutions across corporate, events, and media clients, maintaining consistent brand communication and audience growth.
Client Services Manager at Vibri Media & Production (2022-08 – 2023-08)
- Managed client relationships for 50+ enterprise brands — including Parle, Maruti NEXA, JSW, and Canara Bank — driving stakeholder engagement and strategic account growth
- Coordinated sponsorship activations and integrate marketing programs for SIIMA and CCL, managing media partnerships across portfolios valued at ₹25+ Crore.
- Executed 100+ integrated B2B and brand marketing campaigns across ATL, BTL, digital, and influencer marketing, driving brand awareness and audience engagement.
- Built 100+ data-driven campaign reports and client presentations, coordinating across 20+ stakeholders spanning brands, broadcasters, agencies, and PR teams.
Business Strategy Consultant at Independent Practice (2014-09 – 2022-07)
- Advised 25+ business owners and senior executives across India and the Middle East on business strategy and growth initiatives.
- Optimized processes and workflows for 15+ organizations, improving operational efficiency and resource utilization.
- Developed growth and marketing strategies for businesses with combined portfolios exceeding ₹10+ Crore, focused on revenue growth and customer satisfaction.
Education
MBA in Marketing – Symbiosis School for Online and Digital Learning (SSODL) (2027)
B.Tech in Chemical Engineering – GVP College of Engineering (2011)
