Ish Saxena

Fintech professional with 12+ years of experience in Payment Industry & Telecom sector

Assistant VICE president-portfolio at HDFC Bank (2022-09 – Present)

• Responsible for PayZapp PnL with focus on Wallet Income
• Responsible for DAU, Transactions & Spends by doing interventions at App level & Cashback Management
• Managing campaigns for Growth of DAU, DTU, Transactions & Category enhancement
• Managing entire CLCM from onboarding to churn management
• Managing Funnels for Upsell & Churn management

General Manager-Product & Services at Vi (Vodafone idea Ltd) (2021-01 – 2022-09)

• Responsible for Churn Management across 23 Circles
• Responsible for increasing recharging subscriber by Segmented/Cohort base campaign
• Managing campaigns for Growth in Active subscribers /Recharging subscribers
• Responsible for increasing Voice/Data Usage leading to making Vi as Primary SIM
• Cross functional management with technology, legal, regulatory & Sales functions for achieving desired targets

ASSISTANT GENERAL MANAGER- Marketing at Vi (Vodafone Idea Ltd) (2018-09 – 2020-12)

• Responsible for driving Sales teams for improving quality of acquisition for PUH Cluster (Punjab, HP, JK & Haryana Circles)
• Responsible for achieving budgeted /Targeted numbers of revenue & Churn for PUH Cluster
• Responsible for gaining RMS (Revenue market share) & CMS (Customer Market share) in PUH Cluster

ASSISTANT MANAGER- Marketing at Idea Cellular Ltd (2014-09 – 2018-08)

• Responsible for driving MoU, Data Usage & STD market share for erstwhile Idea cellular
• Responsible for running campaigns for new product launch by coordinating with Cross functional teams

MBA in Marketing & Finance – Narsee Munjee Institute of Management Studies (NMIMS) (2012 – 2014)

B.Tech in Civil Engineering – National institute of TECHNOLOGY, Kurukshetra (NIT) (2004 – 2008)