
Ish Singh
Product Designer | UX Strategy | Research & Design Systems
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About
Product Designer with ~6 years of experience delivering B2B, B2C and SaaS products across large-scale consumer and enterprise ecosystems.
Experience spanning automotive, mobility, enterprise platforms and AI-augmented design, including digital products reaching 10M+ monthly users.
Experience spans user journey optimisation, product strategy, UX research, design systems and data-driven design across large-scale consumer digital ecosystems. Technical fluency in HTML, CSS and JavaScript enables effective collaboration with engineering teams.
Experience
Interaction Designer II at Frog design studio, Capgemini Invent (2024-01 – 2026-03)
- MSIL Arena - Led UX across the unified Maruti Suzuki digital platform, serving approximately 10–15M monthly visitors, with traffic increasing by ~27% following launch.
- MSIL Nexa - Designed and optimised key user journeys, contributing to a 34% increase in user engagement within the first month.
- MSIL Corporate / Parts & Accessories - Redesigned key dashboards and user journeys across the digital ecosystem, using AI-assisted research and data analysis to identify friction and inform product improvements.
- Indigo - Led UX testing and heuristic evaluation for mobile/web experiences, using analytics and behavioural insights to identify opportunities for improving user journeys and traffic.
UI/UX Designer at Tata Consultancy Services (2021-07 – 2023-12)
- Dashboards, KPIs - TCS Internal MassCOM - Redesigned the User Information Relay system, reducing task failure rates by 17% while maintaining workforce efficiency at nearly 70% of usual daytime traffic.
- CRM Tool - Crisis Management - Conducted user research, databasing and UX optimisation focused on retention, contributing to up to 20% higher user retention and 15% faster response times.
- Led internal and client presentations, coordinating with cross-functional stakeholders and international clients to communicate design decisions and project outcomes.
UX Research Intern at Siemens (2020-07 – 2021-05)
- Conducted UX research for Mixed Reality and Virtual Reality experiences, exploring emerging interaction paradigms and user behaviours.
- Siemens MR/VR Socio-economic Systems — Research case study available on request.
Product Designer at Independent / Freelance Product Design (2021-01 – 2024-12)
- Apparel UI/UX - Designed the digital ecosystem spanning social media, web experience, packaging and customer engagement touchpoints.
Education
M.Des in Industrial Design (UI/UX Specialisation) – IIT Delhi (2019-01 – 2021-01)
B.Arch in Architecture – Jamia Millia Islamia (2014-01 – 2019-01)

