Ishpreet Kaur

4.5 years of Experience in Brand Growth Manager with expertise in developing and executing innovative strategies for A/B content testing, market capture, and event planning. Skilled in managing impactful social media campaigns and crafting creative hashtag strategies to generate brand awareness. Proficient in analyzing market trends and creating tailored content ideas to drive engagement and growth. Adept at fostering impactful campaigns that resonate with diverse audiences.

Brand Growth Consultant - Brand Visage Communication

(2025-06 - 2026-05)

• Participate in brainstorming sessions to develop innovative campaign ideas and strategies.
• Create and oversee in-house content production for social media platforms, ensuring consistency with brand messaging and tone.
• Manage content calendars and collaborate with internal teams to produce engaging content tailored for different audiences.
• Create detailed campaign reports and insights to track performance metrics and guide decision making.
• Develop compelling pitch decks to present strategies and outcomes to stakeholders.
• Stay updated on market trends and industry benchmarks to enhance campaign effectiveness and engagement.
• Monitor social media platforms for engagement opportunities, community interaction, and audience feedback, ensuring timely responses and fostering positive relationships.
• Track competitor activities on social media and identify new opportunities to enhance brand presence.
• Lead and manage the influencer marketing team to drive collaborations and campaigns that align with brand objectives.
• Work closely with the performance marketing team to analyze ad performance, identify high performing creatives, and optimize campaign results.

Brand Growth Manager - Brand Visage Communication

(2023-10 - 2024-11)

• Participate in brainstorming sessions to develop innovative campaign ideas and strategies.
• Create and oversee in-house content production for social media platforms, ensuring consistency with brand messaging and tone.
• Manage content calendars and collaborate with internal teams to produce engaging content tailored for different audiences.
• Create detailed campaign reports and insights to track performance metrics and guide decision making.
• Develop compelling pitch decks to present strategies and outcomes to stakeholders.
• Stay updated on market trends and industry benchmarks to enhance campaign effectiveness and engagement.
• Monitor social media platforms for engagement opportunities, community interaction, and audience feedback, ensuring timely responses and fostering positive relationships.
• Track competitor activities on social media and identify new opportunities to enhance brand presence.
• Lead and manage the influencer marketing team to drive collaborations and campaigns that align with brand objectives.
• Work closely with the performance marketing team to analyze ad performance, identify high performing creatives, and optimize campaign results.

Campaign Manager - Earth Rhythm

(2023-06 - 2023-09)

Contract Basis

• Strategised and executed end to end social media campaigns to enhance brand awareness and engagement.
• Collaborated with influencers and creative teams to develop impactful campaign content aligned with brand values.
• Managed multi-platform campaigns, optimising performance using analytics tools and real-time insights.
• Monitored trends to innovate strategies and drive audience engagement across diverse channels.
• Ensured consistent messaging by coordinating with cross functional teams, maintaining brand integrity.

Influencer Marketing Manager - Freeskout

(2022-03 - 2023-05)

• Developed and executed influencer marketing strategies, driving brand awareness and engagement.
• Conducted influencer research, selecting those aligned with brand values and target audience.
• Managed influencer relationships, ensuring effective communication and creative collaboration.
• Tracked campaign performance, optimized for better reach, engagement, and conversions.
• Created and managed in-house content for social media, ensuring brand consistency.
• Generated performance reports, presenting key metrics, ROI, and recommendations.
• Stayed updated on industry trends, competitor campaigns, and emerging platforms.
• Ensured compliance with advertising regulations and fostered genuine influence

Master of Business Administration - NMIMS (2022 - 2025)

Bachelor of Business Administration - IPU (2018 - 2021)