Jay Jaiswal
Digital Content Leader | Social Media Strategy | YouTube | Video Production
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About
Digital media and communications professional with 12+ years of experience across digital content, social media, video production and audience development. Proven experience in developing multi-platform content strategies, leading editorial and creative teams, managing content calendars, and building digital brands across YouTube, Instagram and Facebook. Strong expertise in audience insights, analytics and end-to-end video production, with experience working across leading media organisations including Aaj Tak, The Indian Express and Zee Entertainment.
Experience
Sports Editor, Head of Videos at Game Changers, Tathastu Studio Pvt Ltd (2025-03 – Present)
- Lead end-to-end digital content strategy across YouTube, Instagram and Facebook, covering content ideation, scripting, production, editing, publishing and distribution.
- Managing daily sports editorial operations.
- Monitor content performance and audience insights to optimise programming and distribution strategy.
- Lead a cross-functional team of writers, video editors and social media professionals to ensure timely content delivery.
- Maintain editorial consistency, accuracy and brand positioning across digital platforms.
Associate Executive Producer at Aaj Tak, TV Today Network (2017-10 – 2025-03)
- Content management and handling editorial decisions of Sports Tak.
- Team management of a 9-member team.
- Developing new ideas to maintain the brand value of Sports Tak.
Senior Copy Editor at Lifealth.com, Indian Express Online (2017-02 – 2017-10)
- Handled editorial responsibility of Lifealth.com.
- Wrote and submitted health & lifestyle editorial content.
Senior Content Writer at Cricketcountry.com, Zee Entertainment Enterprises Ltd (2015-10 – 2017-01)
- Wrote and submitted cricket-related editorial content.
- Performed live blogging during ICC World T20 2016.
Assistant Producer at Aaj Tak, TV Today Network (2014-09 – 2015-10)
- Handled rundown and gathered footage for show production.
- Researched and prepared packages for sports shows.
Education
Post Graduate Diploma in Broadcast Journalism – TV Today Media Institute (2012-12)
BA (Hons.) in Hindi – Kirori Mal College, University of Delhi (2011-06)
