Joydeep Banerjee

Results-driven Sales & Distribution professional with 19+ years of progressive leadership experience across Beverages (Beer/FMCG), Telecom, Handsets (Samsung), DTH, and Office Automation sectors. Proven track record of expanding market share, managing large distributor and retail networks, and leading high-performing field sales teams across multiple districts of West Bengal, North Bengal, and Sikkim. Adept at channel development, sales management systems, P&L accountability, and secondary/territory sales target achievement.

Senior Sales Executive - Carlsberg India Pvt. Ltd. - South Bengal

(2018-03)

Drive channel sales and retail distribution of Carlsberg beer portfolio across assigned territories in South Bengal.

• Develop and execute business plans for channel partners and promoter business modules to expand retail footprint.
• Deploy and manage Sales Management Systems (SMS) with a strong focus on relationship management and secondary sales tracking.
• Consistently grow market share by identifying new outlets, activating dormant accounts, and executing trade schemes.
• Manage distributor and retailer payout structures, promotional activities, and infra support for seamless channel operations.

Area Sales Manager - Karuna Management Services Ltd. (Samsung Distributor) - South Bengal (Siliguri, Raiganj, Islampur, Dhalkola, Sikkim, Darjeeling, Durgapur, Burdwan, Panagarh, Memari, Bolpur, Su

(2015-05 - 2018-02)

Managed area-wide sales and distribution of Samsung handsets and tablets across 14+ territories spanning North and South Bengal and Sikkim.

• Developed channel partner business plans and FOS (Feet-on-Street) business modules for improved retail coverage and sell-through.
• Built and maintained strong distributor and retailer relationships, resolving payout and infra issues to ensure smooth supply chain.
• Achieved primary and secondary sales targets consistently; drove market share growth against competing brands.
• Implemented structured Sales Management Systems focused on route planning, beat scheduling, and relationship-driven growth.

Deputy Manager – Sales - Reliance Digital TV - South Bengal (Burdwan, Birbhum, Howrah, Hooghly, Midnapore East)

(2014-04 - 2015-05)

Led a team of Sales Executives managing distributors and retail shops across 5 districts of South Bengal.

• Drove enterprise and retail business development for Reliance Digital TV subscriptions and activations.
• Developed and executed corporate sales processes; managed enterprise marketing functions to grow subscriber base.
• Maintained strong channel relationships to ensure consistent revenue performance and target achievement.

Assistant Manager – Sales - Dish TV India Ltd. - North Bengal

(2012-11 - 2014-03)

Managed PSRs, DSRs, and distributors across North Bengal to drive Dish TV subscriber acquisition and activation.

• Formulated and implemented competitive selling programs to improve product awareness and business growth.
• Monitored team performance, assigned territory targets, and supervised Marketing & Technical Representatives.
• Compiled market intelligence and competitor data to inform sales strategies and promotional activities.
• Provided technical service support to clients, ensuring high satisfaction and low churn.

Area Manager – Sales (Enterprise & Retail) - Sistema Shyam TeleServices Ltd. (MTS) - South Bengal

(2010-12 - 2012-11)

Managed complete channel operations for IT and hardware distribution including prepaid connections, coupons, and handsets. Managed: 17 DSTs, 120 Retailers, 3 DSAs, 3 Distributors

• Achieved primary, secondary, and territory sales targets through structured beat planning and team motivation.
• Recruited, trained, and groomed new channel partners; conducted regular FOS field sharing and training sessions.
• Maintained distributor and retailer relationships for consistent supply and sell-through performance.

Territory Manager – Sales (Postpaid) - Dishnet Wireless Ltd. (Brand: Aircel) - North Bengal (Entire Region)

(2009-03 - 2010-12)

Led planning, training, and performance monitoring for the Aircel postpaid sales team across entire North Bengal.

• Coordinated with DSAs to ensure operational efficiency and consistent achievement of individual and group targets.
• Developed key decision-maker relationships in target organizations to drive B2B business and referral sales.
• Implemented competitive sales programs and brand promotion strategies to increase market penetration.

Branch Sales Manager (Kolkata) | Territory Sales Executive (Kanpur) - Methodex Systems Ltd. - Kanpur (UP) → Kolkata & South Bengal (Kolkata, Siliguri, Midnapur, Burdwan, Durgapur, Asansol, Gangtok)

(2005-05 - 2009-02)

Progressed rapidly through 4 roles in 4 years, culminating in Branch Sales Manager overseeing Kolkata, Siliguri, Midnapur, Burdwan, Durgapur, Asansol, and Gangtok.

• Led a team of Sales Executives and Service Engineers; managed corporate liaising with private, public, and cooperative financial institutions.
• Identified prospective customers, built relationships with senior decision-makers, and drove new business acquisition.
• Managed collection, logistics, and channel partner coordination across the assigned territory.
• Prepared and presented MIS reports to management; supported strategy formulation through customer feedback.

PGDBM - Marketing - M.S. University, Vadodara

B.Com - Burdwan University