Katyayani Nath

Marketing and Communications professional with 14+ internships at known companies and startups. MBA Tech graduate from NMIMS (Class Topper, 3.86/4 GPA) with expertise in education marketing, digital strategy, market research, and generative AI implementation. Youngest global hire at MathWorks with proven track record in driving education marketing campaigns impacting 30+ crore students across 300+ institutions in India.

Marketing Communications Specialist at MathWorks (2023-05 – Present)

Part of Marketing and Communication Team driving education marketing initiatives across India

• Drove education marketing across 300 institutions in India, impacting over 30 crore students
• Launched MATLAB Chapters in 10+ institutes across India
• Utilizing Generative AI extensively in workflows to increase efficiency by 40%
• Built partnerships with 15+ associations like IEEE pan-India, ICT Academy, CoreEL etc for co-branded events
• Led Smart India Hackathon, MathWorks student competitions like Minidrone, Robocon for pan-India students
• Leading community events in office spaces to draw awareness on MathWorks products
• Improved lead generation through prospecting project with Sales
• Managed yearly social media events MATLAB EXPO India and MathWorks Automotive Conference India, engaging 1000+ attendees, achieving 18million+ reach across social media
• Organizing pan-India seminars for educators and industry professionals with footfall of 200+
• Budget planning and utilization on MathWorks strategic initiative

Marketing Specialist Intern at MathWorks (2022-05 – 2022-09)

Market research and insights gathering for license purchases in Tier 2 & 3 engineering institutions

• Identified challenges and motivations influencing license purchases in Tier 2 & 3 engineering institutions
• Conducted 70+ stakeholder interviews and panel discussions to gather market insights
• Proposed 10+ content ideas to enhance monthly newsletter engagement
• Drove MATLAB EXPO social media, increasing event visibility by 25%

Project Intern at BrightCHAMPS India (Formerly Metamorphosis Edu) (2021-09 – 2021-12)

Comprehensive market research and competitor analysis in education space

• Conducted comprehensive market research and competitor analysis to uncover emerging trends, customer preferences, and untapped target audiences in the education space
• Synthesized data into actionable insights that directly informed the design and execution of a market expansion strategy with 30% revenue generation

Project Intern at Burger King India (2021-05 – 2021-06)

Loyalty program research and market expansion strategy development

• Researched on the existing loyalty program on Burger King app, with 150+ insights on consumer behavior with survey and data points of 400+ consumers within 3 weeks of joining
• Co-headed launch of crown rewards offerings – regular fries, chicken strips with extensive market survey
• Spearheaded market research of the new recommendation loyalty program with 3X adoption rate, compilation of benchmarked loyalty programs, PowerPoint presentation development
• Ideated marketing strategy for the new loyalty programs with 30% conversion rate

Market Research Intern at Edudigm (2021-03 – 2021-04)

In-depth market research for competitive exams, colleges, and scholarships

• Worked on in-depth market research for 1500+ competitive exams, colleges, scholarships
• Competitors landscape mapping and insight gathering with a promotion to review head in the first 15 days of joining
• Funnel visualization to spot customer drop points and mapping customer journey on competitor website

Brand Growth Intern at Little Delhi (2020-12 – 2020-12)

Brand identity creation and social media growth

• Formulated campaigns and strategies for creating brand identity, increased the followers by 45%
• Active member of content marketing team with execution of extensive work on user personas, Spotify algorithm, hashtags

Brand Manager at Zuperly (2020-08 – 2021-02)

Campaign execution and cross-functional team leadership

• Conceptualized and executed 25+ campaigns for brand awareness with avg. CTR of 12.53% (industry average 3.17%)
• Lead a cross functional team of 15+ members from social media content, blog and newsletter
• Executed team sessions and presented social media analysis, SEO and Medium blogs curation

Digital Marketeer at DCM Shriram (2020-05 – 2020-06)

Social media management and digital marketing strategy execution

• Lead a cross functional team of 15+ members from social media content, blog and newsletter
• Executed team sessions and presented social media analysis, SEO and Medium blogs curation

Research Intern at IIM-Bangalore (2020-02 – 2020-03)

Research on TikTok marketing model and branding strategy in Indian market

• Researched and curated articles on 'TikTok' marketing model with conceptualizing end-to-end strategies on TikTok's branding strategy and reach within the Indian market segment

MBA Tech (5 year program) with BTech in Computer Science in Marketing (majors) – Narsee Monjee Institute of Management Studies (2018-01 – 2023-12)

Class XII in General Studies – Mater Dei School (2017-01 – 2018-12)

Class X in General Studies – Mater Dei School (2015-01 – 2016-12)