Vijayanand A J

Managed ad accounts for 3 major Swedish enterprises, optimising LinkedIn, Google, and Facebook campaigns with a quarterly spend exceeding 100M SEK, improving ROI and lead quality (Reduced CPA by 15%, Increased conversion rate by 23%) Designed and implemented 18+ automated marketing workflows using Zapier, AI tools like N8N and CRM platforms, streamlining lead nurturing, reporting, and campaign execution Collaborated with an external agency to rebrand the organization, managing the process from stakeholder workshops to a full website revamp and updated brand identity

Digital Marketing Specialist at Opticos India (2023-08 – Present)

• Managed ad accounts for 3 major Swedish enterprises, optimising LinkedIn, Google, and Facebook campaigns with a quarterly spend exceeding 100M SEK, improving ROI and lead quality (Reduced CPA by 15%, Increased conversion rate by 23%)
• Designed and implemented 18+ automated marketing workflows using Zapier, AI tools like N8N and CRM platforms, streamlining lead nurturing, reporting, and campaign execution
• Collaborated with an external agency to rebrand the organization, managing the process from stakeholder workshops to a full website revamp and updated brand identity
• Initiated and executed a thought leadership program, including a monthly newsletter and annual print edition, now reaching 1800+ CXO-level subscribers
• Managed the SEO for the brand, increasing the traffic from 300/month to 3500/month
• Designed marketing flyers, pitch decks, and social media creatives to support campaigns and business development efforts

Digital Marketing Lead at Synapsica Healthtech (2020-11 – 2023-08)

Was responsible for new customer acquisition in the APAC region, launching and finding new marketing avenues for AI products in the US region.

• Plan and execute campaigns across social and search (SEM). Generated MQLs, impacting a 20% growth (MoM) in revenue
• Optimizing website content and conducting regular SEO audits. Grew organic traffic from 3.2k to 8k per month and ranked the website in the top 40+ keywords
• Was responsible for identifying the micro influencers, contacting them, working on contract negotiation and tracking their monthly performance
• Plan, create, and share graphical and information content across all social channels, create a community of radiologists, and raise awareness about AI products

Team Lead- Marketing at Pulsus Healthtech Formerly Omics International (2017-06 – 2020-10)

• Primarily responsible for marketing International events to clients across the globe using organic channels (Social Media, SEO, email marketing)
• Have led a team of 15+ in digital marketing and demand generation. Achieved total revenue of $3,50,000+ with email marketing organic traffic, and SMM combined
• Trained 50+ individuals in Digital Marketing at Vizag as a part of the Software Technological Park Initiative
• Awarded best performer of the month four times

International Experience at Pulsus Healthtech (2018-08 – 2018-10)

Was responsible for supervising 50+ events in Singapore, interacting with the clients and business stakeholders to understand their experience and collect feedback.

MBA – Indian Institute of Management, Kozhikode (2023)

B.E – NMAM Institute of Technology, Nitte (2017)

Class XII – Jawahar Navodaya Vidyalaya, Bagalkot (2013)