Prativa Pradhan

Performance-driven Digital Marketing Executive with 3+ years of experience in paid media, full-funnel lead generation, and conversion optimisation across Meta and Google Ads. Skilled in managing campaign budgets, reducing CPL, scaling qualified leads, and improving CVR for brands in Tech, EdTech, and professional services sectors. Hands-on experience driving both paid and organic lead generation for NGO, University, and SaaS clients, managing awareness and outreach campaigns across digital channels.

Strong in analytics, marketing automation, audience segmentation, and revenue-focused collaboration with internal stakeholders.

Digital Marketing Executive at Zerozilla Technologies Pvt. Ltd. (2024-08 – Present)

• Manage end-to-end paid media campaigns across Meta Ads and Google Ads aligned with brand KPIs and lead generation targets.
• Plan and execute monthly content calendars, coordinating creative and copy across all digital touchpoints to maintain brand consistency.
• Develop high-converting ad creatives and campaign visuals using Canva Pro; run A/B tests improving CTR by 18% and reducing CPA by 12% quarter-on-quarter.
• Build and maintain performance dashboards in GA4 and Looker Studio; present weekly insights to leadership for budget and strategy decisions.
• Conduct in-flight campaign optimisations bid adjustments, audience segmentation, creative refresh to maximise ROAS and reduce wasted spend.
• Support basic paid media budget planning and track spend vs. forecast in coordination with internal teams.
• Owned end-to-end email marketing - designed data-segmented audience lists, built automation workflows, crafted personalised messaging, and executed campaigns that delivered a 25% uplift in event registrations.
• Drive organic lead generation using Apollo.io and LinkedIn Sales Navigator to built targeted prospect lists, managed outreach sequences, and delivered 10% lead volume growth for clients through structured prospecting workflows.

Digital Marketing Specialist at Institute of Product Leadership (2020-10 – 2021-10)

• Planned and executed multi-channel digital marketing campaigns across social media and email to support enrolment growth for professional learning programmes.
• Managed content calendar and maintained brand consistency across all digital touchpoints; contributed to a 30% increase in audience engagement through content optimisation.
• Designed branded creatives and promotional materials using Canva Pro for campaigns and events.
• Supported SEO initiatives including keyword research, on-page optimisation, and content updates to improve organic search visibility.
• Tracked and reported on campaign performance metrics to support ongoing strategy refinement and stakeholder updates.

Master of Business Administration in International Business – St. Joseph's College of Commerce (Autonomous) (2017)

Bachelor of Commerce in Commerce – Khollikote University (2015)