Khageswar Das

I am an MBA Professional having over 20 years of experience in sales and marketing, channel management, channel development, Market development, customer service, team handling,

focus of fast learning, taking ownership and delivering results.

Manager – Customer Service (Passenger Segment) - East Region (West Bengal, Odisha, Nepal & Bhutan) at MRF LIMITED (2023-04 – 2026-06)

Spearheading regional business operations for the Passenger Car Radial (PCR) segment, driving revenue growth and market share expansion across domestic and international markets

• Delivered sustained double-digit growth (17–18% YoY), achieving record-high sales volumes exceeding 15,000 units through strategic planning and execution
• Orchestrated premium product growth strategy, resulting in 20–25% increase in flagship brands (Perfinza, ZLX, Markus) through effective positioning and channel activation
• Designed and executed robust channel sales and distribution strategies, enhancing dealer productivity, retail penetration, and territory coverage
• Strengthened dealer and distributor ecosystem through relationship management, capability building, and performance monitoring
• Collaborated with cross-functional teams (supply chain, product, logistics) to ensure seamless demand fulfillment and inventory optimization, eliminating stock-out risks
• Led capability development initiatives by mentoring sales teams on product expertise, competitive differentiation, and consultative selling approaches

Manager – Customer Service (Passenger Segment) - Mumbai, Pune & Nashik at MRF LIMITED (2021-02 – 2023-04)

Directed sales and channel operations across high-potential urban markets, driving revenue growth and market penetration

• Enhanced customer experience and retention through structured service delivery frameworks and proactive escalation management
• Improved dealer performance by implementing data-driven business planning and performance review mechanisms
• Conducted market intelligence analysis to refine pricing, positioning, and competitive strategies

Manager – Passenger Specialist (PAN India) at MRF LIMITED (2019-07 – 2021-02)

Played a strategic role in national-level product management and sales enablement for passenger tyre segment

• Delivered structured training programs to improve sales capability, product knowledge, and conversion effectiveness across regions
• Contributed to formulation and deployment of Go-To-Market (GTM) strategies aligned with organizational growth objectives

District Manager – Noida at MRF LIMITED (2019-07 – 2020-08)

Owned district P&L and drove sales growth, market share expansion, and channel development initiatives

• Successfully expanded market footprint by appointing dealers in previously untapped and low-penetration territories
• Strengthened territory performance through localized sales strategies and targeted channel interventions

Assistant District Manager – Noida at MRF LIMITED (2018-03 – 2019-06)

Managed end-to-end District Office operations, ensuring alignment with regional business objectives and sales targets

• Reported directly to Senior Manager – North, supporting strategic planning and execution at district level
• Drove sales performance, channel efficiency, and revenue growth through structured dealer engagement and territory planning
• Monitored KPIs, sales MIS, and performance metrics to enable data-driven decision-making
• Strengthened market coverage and improved secondary sales through targeted interventions

Assistant Manager – Franchisee Management at MRF LIMITED (2015-06 – 2018-03)

Managed franchisee operations, ensuring alignment with corporate objectives, brand standards, and revenue targets

• Drove partner profitability through business planning, operational support, and performance optimization initiatives
• Strengthened franchise network through strategic relationship management and governance frameworks

Senior Sales Executive / Sales Executive – Channel Management at MRF LIMITED (2012-05 – 2015-05)

Delivered consistent growth in passenger and truck tyre segments through effective channel management and dealer engagement strategies

• Improved product visibility and retail presence through structured merchandising and placement initiatives

Sales & Technical Supervisor (STE) at MRF LIMITED (2009-11 – 2012-04)

Led sales and technical operations across Chandigarh, Tri-City, and Himachal Pradesh, managing an annual business volume of ~₹115 Crore

• Supervised and developed a high-performing sales team, driving productivity, capability enhancement, and target achievement
• Converting Large fleet owners in all the above cases and providing better after sales service to retain them for longer period of time
• Delivered superior after-sales service and technical support, ensuring higher customer satisfaction and long-term retention
• Strengthened customer loyalty by implementing proactive service interventions and relationship management strategies
• Improved territory performance through integrated channel management, fleet engagement, and market expansion initiatives

Territory Sales In-Charge (TSI) – South Delhi at MRF LIMITED (2007-07 – 2009-11)

Managed end-to-end sales operations for South Delhi territory, handling an annual business volume of ~₹50 Crore

• Drove primary and secondary sales growth through effective dealer network expansion and engagement strategies
• Converting truck, ICV, LCV, SCV and taxi tour operators to purchase and fit MRF tyres
• Strengthened market penetration by influencing end-user buying decisions, increasing brand preference and repeat purchases
• Built strong relationships with channel partners to ensure consistent revenue generation and customer retention

Sales Executive at Luminous Power Technologies Ltd. (2006-06 – 2007-06)

Managed regional sales operations, driving dealer expansion, revenue growth, and market development

• Strengthened channel relationships to enhance distribution effectiveness and brand presence

Marketing Executive at Steelbird International (2005-06 – 2006-06)

Supported execution of marketing campaigns, brand promotions, and market research initiatives

• Conducted competitor analysis to provide insights for strategic decision-making and positioning

MBA in Marketing & HR – Biju Patnaik University of Technology

B.Com – F.M. University