Komal Dhawade

CRM & Email Marketing Specialist with 3+ years of digital marketing experience and expertise in HubSpot CRM platform, marketing automation, and data-driven campaign management. Proven ability in designing and executing email marketing campaigns, lead nurturing workflows, customer segmentation, and lifecycle marketing strategies. Skilled in campaign setup, performance analysis, CRM implementation, and cross-functional collaboration.

Experienced in leveraging HubSpot CRM for lead scoring, customer journey mapping, and marketing automation. Strong background in performance marketing metrics including conversion tracking, campaign ROI, engagement analytics, and multi-channel campaign optimization across Meta, LinkedIn, Google, and email platforms.

CRM & Email Marketing Specialist at Global India Business Forum (GIBF) (2024-11 – Present)

• HubSpot CRM Implementation & Marketing Automation
• Implemented and optimized HubSpot CRM platform for lead management, customer database organization, and lifecycle marketing automation workflows
• Designed and executed targeted email marketing campaigns resulting in 35% improvement in open rates and 28% increase in click-through rates
• Configured lead scoring models and customer segmentation in HubSpot to identify high-priority leads and enable personalized marketing campaigns
• Created automated email sequences and nurture campaigns for lead engagement, resulting in 25% increase in lead-to-customer conversion rates
• Managed multi-channel digital campaigns across HubSpot email, Meta, LinkedIn, and Twitter, coordinating messaging and audience targeting across platforms
• Implemented conversion tracking and Meta Pixel integration to measure impressions, clicks, leads, and campaign performance against KPIs
• Analyzed campaign performance using HubSpot analytics, Google Analytics, and Meta Ads Manager, tracking KPIs such as open rates, CTR, CPC, ROAS, and conversion rates
• Developed weekly and monthly performance reports with CRM insights and email marketing metrics to optimize marketing strategies and guide decision-making

Web & Digital Marketing Associate at Techwingz Pune (2023-08 – 2024-11)

• Supported digital advertising operations and CRM coordination through campaign setup, asset management, and trafficking coordination
• Maintained marketing automation workflows and customer database in CRM platform for improved lead tracking and campaign attribution
• Collaborated with marketing and technical teams to optimize landing pages, email templates, and conversion pathways
• Managed Excel-based campaign tracking and reporting dashboards for monitoring email performance, audience engagement, and marketing campaign metrics

Bachelor of Engineering in Information Technology – DY Patil Institute of Engineering & Technology, Pune (2023)

Diploma in Computer Engineering – Parikrama Polytechnic (2020)