Kumar M Anil

Experienced sales and marketing professional with over 21 years in the FMCG sector, leading regional and national teams to deliver consistent revenue growth and market penetration. Proven expertise in P&L management, trade marketing, distribution management and pipeline management with a record of managing territories exceeding $30 million. Demonstrated achievements include 25% market share growth, 30% reduction in sales cycle time and improved customer retention through loyalty programs and CRM-driven initiatives.

Skilled in new product launches, channel optimization and strategic business planning to drive scalable growth.

Sales Head Marketing - Bisleri international pvt ltd

(2025-03)

• Drive overall Sales & Marketing operations to ensure consistent revenue growth and market penetration.
• Lead Trade Marketing initiatives to strengthen brand presence and consumer engagement.
• Oversee Quality Control and supervise Plant Operations to maintain product excellence and timely production.
• Manage Logistics & Supply Chain and MIS functions for efficient distribution, reporting and business insights.
• Accountable for P&L of branch operations, ensuring profitability and sustainable growth.
• Monitor costing vs. budgets to optimize financial efficiency.
• Develop and execute Annual Business Plans (ABP) and SKU-wise planning area-wise for maximum impact.
• Overall responsibility for branch revenue growth through strategic business planning.

Regional Sales Manager - Hamdard laboratories india ltd

(2022-10 - 2025-03)

• Managed Food & Beverage operations for South region, handling redistribution stockiest & SST and a turnover of 120 crores per annum.
• Conceptualized plans, streamlined channel networks and implemented product launches to drive new business.
• Provided direction, motivation and training to the sales team to achieve targets and enhance market share.
• Managed a sales territory covering 15 regions with total sales exceeding $30 million.
• Improved customer retention by 20% and increased sales volume by $500k in six months via a customer loyalty program.
• Oversaw a network of 200 distributors and led 50 product launches across India.
• Achieved a 25% increase in market share and reduced sales cycle time by 30% through process optimization.
• Managed a pipeline of over 50 potential clients monthly to sustain growth.

Area Business Manager - Global Consumer Product Pvt Ltd (DS Group)

(2020-02 - 2022-08)

• Managed redistribution stockiest and SST in Food & Beverage and HPC divisions across Andhra Pradesh & Telangana.
• Handled business value of Rs. 1.20 crores per month in confectionery and managed a portfolio of clients with an annual budget of $5 million.
• Recognized as CEO's best employee during COVID for outstanding sales performance.
• Oversaw launch of 10 new products in 12 months, reaching 100+ retail outlets.
• Recorded a 20% increase in market share and achieved a 30% reduction in sales cycle time by implementing CRM tools and training.
• Coordinated a team of 50 sales executives and managed monthly product distribution of 200 tons.
• Secured partnerships with top distributors, boosting market penetration by 30%.

Marketing and Sales Manager - Hindustan Unilever ltd

(2011-02 - 2020-02)

• Conducted competitor analysis and competency mapping to drive market share growth.
• Managed Food & Beverage division with turnover of 3.50 Crore per month and oversaw a marketing budget for nationwide campaigns.
• Received Best Performer of the Year awards from 2013 to 2016 consecutively.
• Reduced customer acquisition cost by 15% and increased cross-selling revenue by 25% through targeted CRM and digital initiatives.
• Managed a portfolio of 50 key accounts valued at $10 million annually and a $5 million sales pipeline across 25 product lines.
• Increased annual sales revenue by $3 million and boosted regional market share by double digits through strategic sales and distribution efforts.
• Led a team of 15 sales professionals and improved customer retention by deploying loyalty programs.

Area Sales Manager - Maanav Herbal Limited

(2009-01 - 2011-01)

• Managed sales team, stock availability and visibility across a large territory covering ~50 cities.
• Increased revenue by 15% and led execution of major marketing campaigns handling significant budgets.
• Achieved 20% increase in market share through competitive pricing and targeted advertising.
• Grew client base by 30% by initiating a customer referral program and optimizing the sales funnel.

Senior Relationship Manager - Future General Insurance Company

(2008-12 - 2009-08)

Senior Relationship Manager - Religare Insurance Broking

(2007-11 - 2008-11)

Sales Representative - Adidev Nature

(2005-06 - 2007-10)

MBA/PGDM - SunRise University India (2007)

B.Sc - Kalinga University india (2005)