Kunal Verma

MBA with 13+ years of experience in Sales and Marketing across Nielsen and Empire Webtech. Proven expertise in retail marketing analytics, data verification, market research, and team management. Strong understanding of strategy planning, sales forecasting, market surveys, and customer relationship management. Certified in Entrepreneurship Development.

Employee - Empire Webtech

(2023-01)

3+ years of experience in Employee role. My profile in this company involves visiting the market and making recoveries, verifying and updating documents. My job is to deal with distributors and dealers, understand their requirements, and appoint new distributors in areas where no distributor is available.

• Ability to manage people and project on delivery support to 100% accuracy

Data Verifier / Chief Data Analyst - Retail Marketing Analytics - Nielsen India - Jabalpur, Katni, Rewa, Sidhi, Satna, Chhatarpur, Seoni, Balaghat, and Mandla regions

(2011-05 - 2020-11)

Effectively served as a Data Verifier on projects for PepsiCo, Marico, and Castrol Lubricants Oil at Nielsen Company. In previous role at PepsiCo with Nielsen, collaborated with distributors to gather market research data, provided sales and marketing advice to the sales team, conducted comprehensive market research, and boosted sales growth. Led a team of 10 individuals as supervisor and served as Chief Data Analyst.

• Worked with the main distributor of PepsiCo in various cities like Narsinghpur, Kareli, Gotegaon, Gadarwara, Pachmani and Suhagpur
• Oversaw a team of 7 to 8 members responsible for gathering data from retail outlets and providing direction on data utilization
• Utilized data to promote sales in areas where PepsiCo products were not accessible
• The data was collected from stores selling products that compete with PepsiCo, not PepsiCo's products
• PepsiCo regularly promotes its campaigns and advertisements to increase awareness of its products among the public
• Data accuracy in PepsiCo Company cells rose from 20% to 50% when transitioning from rural to urban areas
• At Nielsen, Marico, and Castrol, primary responsibility involved market research examining product sales, consolidating market feedback data, and compiling reports focused on product sales
• Made significant contributions to the product price, quality, stock, expiry, as well as sales and marketing in the project within an application called Soda

MBA - L.N.C.T. Collage JABALPUR (M.P.) RANI DURGAVATI VISHWAVIDYALAYA JABALPUR (M.P.) (2016)

Graduation - P.G. COLLAGE NARSHINGHPUR (M.P.) (2006)

10th and 12th - SARASWATI HIGHER SECONDARY SCHOOL KATNI (M.P.) (1999-2002)