Digital Marketing Leader | Content Strategist
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13 years experience as a marketingleader helping companiesaccelerate revenue goals through demand generation and content marketing. My expertise: buildingin-house teams, digital campaigns, brand buildingand go to market strategyfor B2B & B2C organizations.
Designed & built the talent brandingwebsite -
Building the B2B demandgeneration engine - content marketing, thought leadership Executing outbound prospecting strategies on LinkedIn targeting ICPs, blogs on employer branding
Head of Marketing | NVT Group 2020 - 2022
Reporting to the founder,built the in-house marketing team from scratchto 8 with focus on leadgeneration, brandbuilding, and customerexperience.
Devised marketingand communication strategy for 5 diversegroup businesses.B2C marketing for real estateand education; B2B for Qualitycertification.
Strategized monthly & annual marketing plans with ₹3 cr budget for optimal ROI. Leveraged print and trade publications to discover PR opportunities.
Conceptualized and executedmultiple brand videoshoots
Headed brandand performance marketing for two real estate projectsvia multi-channel campaigns - print, radio, outdoor, brochure,events, channel partners,and digital
Set up Google PPC and Facebookcampaigns with a budget of ₹15 L per month to improve conversion rates.
Established reporting processes for campaign analysisto find growthopportunities. Integrated KenytAI chatbot and Gupshup Whatsappautomation to improvecustomer journey, activation, and retention rates.
Founder | dress your home
Ranked top 10 interiorand home improvement websitein India.
Driving trafficthrough organic and social media through expert SEO strategy.10m+ Pinterest views and 108k followers onsocial media.
Produced 700+ blog posts, increasing organicsearch traffic by 60% to 100k monthlyviews. Conducted regular keywordsearches for categoryand pillar content.
Collaborated with 100+ B2B/B2C brandsfor product launches, brand awareness, and affiliate marketing.
Partnered with top brands such as Asian Paints,Berger, Portico, Flipkart,Godrej Script, and Livspace.
Developed Q Bank, notes, summaries, mock exams, and practice questionsas new assets. Designed content calendarfor Levels 1 and II, resulting in increased engagement.
Actively engagedin Analyst Forumcommunity to buildbrand awareness. Authored blog series that successfully drove traffic to the website.
Independent Content Creator | 600 + PR releases,2010 - 2012bullshouse.com editor
Business Analyst & OnsiteCoordinator | TCS, Cognizant
1999 - 2006
1-year Program in Digital Marketing & Comm | MICA CFA, Level 2
BE, Instrumentation & Control Systems | NIT, Trichy
