Laxmi Parakali

Medico-Marketing & Operations Excellence Specialist with 6.5 years of total experience, highlighted by a distinguished 4.5+ year tenure at AstraZeneca Pharma India Limited. Proven expertise in driving cross-functional marketing alignment across all therapy areas, seamlessly supporting ABMs, KAMs, and Brand Leaders in executing scientific educational events and medico-marketing campaigns. Highly skilled in end-to-end event lifecycle management, Veeva CRM analytics, and processing 180+ complex SOWs and vendor agreements monthly with a flawless zero-deviation compliance record.

Recipient of multiple Catalyst Awards for operational excellence, data-driven Power BI reporting, and cross-functional training delivery.

MEDICO MARKETING EXECUTIVE; Marketing Operations & Excellence Analyst - AstraZeneca Pharma India Limited

(2022-02 - 2026-06)

• Supporting medico-marketing activities including campaign execution and brand communication.
• Managing marketing materials, CME tracking, and reporting through internal tools.
• Coordinating with cross-functional teams (medical, marketing, and sales).
• Analyzing campaign performance and assisting in strategic decision-making.
• Spearheaded the operational execution of medico-marketing campaigns and scientific educational events, ensuring complete alignment with therapeutic area strategies.
• Cultivated professional relationships with Healthcare Organizations (HCOs) and Key Opinion Leaders (KOLs) through seamless medical sponsorship and contract management.
• Leveraged CRM data analytics to evaluate the reach and impact of medico-marketing initiatives, presenting actionable insights to brand leaders.
• Supported field teams (ABMs, KAMs, and Brand Leaders) end-to-end with event allocation, raising, and processing, ensuring smooth execution of marketing and sponsorship activities.
• Processed SOWs and agreements for sponsorship events, including international events, ensuring accuracy, timeliness, and compliance with organizational standards — handling 100+ SOWs and 80+ agreements per month across all therapy areas.
• Raised parent events and created corresponding child events using the Global Meeting India template path file, maintaining consistency and traceability across the event portfolio.
• Guided and supported marketing personnel in creating and raising campaigns, acting as a key point of contact for process clarity and troubleshooting.
• Conducted training sessions for ABMs, KAMs, and Brand Leaders on tools, templates, and processes; led User Acceptance Testing (UAT) for new systems and process updates.
• Maintained daily work tracking in Excel and built dynamic, interactive dashboards using Power BI and Empire to visualize performance data and support decision-making.
• Facilitated monthly review meetings with stakeholders to present work status, discuss roadblocks, and guide the team's ongoing activities.
• Prepared quarterly data presentations (PPT) with zero deviation, supporting leadership reporting and audit readiness.
• Partnered with compliance teams to ensure zero-breach work alignment, safeguarding adherence to internal policy and regulatory requirements.
• Coordinated with procurement professionals and vendors on sourcing, vendor operations, and proposal management for events and sponsorships, ensuring budget control and expense tracking throughout.
• Performed compliance auditing and prepared audit reports with distribution management, supporting standard compliance and zero-breach work alignment across all activities.
• Supported digital marketing communication, branding, and product promotion initiatives, coordinating with clients, partners, and engagement parties to ensure consistent messaging.
• Monitored events and tracked engagement using Veeva CRM, alongside Salesforce CRM, MS 360, Microsoft Teams, and Outlook for daily operations and stakeholder communication.
• Delivered MIS and analytical reporting to leadership, applying activity-based management to analyze information and guide planning decisions.
• Supported product training and maintenance sessions, and collaborated with healthcare stakeholders on lead qualification and partnership-building activities.
• Applied working knowledge of AI tools such as ChatGPT and Claude to streamline reporting, communication drafting, and day-to-day task efficiency.
• Received 5–10 Catalyst Awards from ABMs in recognition of consistent, high-quality performance and reliability.

Junior Data & Business Analyst - Guttsy Innovation

(2019-09 - 2022-01)

• Supported analytical and operational tasks, building a strong foundation in data handling, reporting, and process discipline that underpinned later success in marketing excellence operations.
• Assisted with data tracking, reporting, and coordination across teams, developing skills in Excel-based analysis and stakeholder communication.
• Built and maintained Excel reports using VLOOKUP, HLOOKUP, XLOOKUP, and Pivot Tables to consolidate data, track budgets, and support MIS reporting.
• Gained exposure to hospitality industry coordination and sales & marketing support, assisting with client-facing tasks and workflow management.

Diploma - Electrical & Electronics Engineering (EEE) - BVVS Polytechnic, Bagalkot – BTE (2015)

B.E / B.Tech - Electrical & Electronics Engineering (EEE) - SKSVMACET, Laxmeshwar, Gadag – VTU (2018)