Ramya Parthasarathy

Influencer marketing professional with 4 years of experience in creator campaigns, campaign coordination, and social media operations across lifestyle and consumer brands. Experienced in influencer collaborations from sourcing to execution while coordinating with creators, clients, and internal teams.

INFLUENCER & OPERATIONS MANAGER at OODAGAA (2023-06 – 2026-06)

• Executed end-to-end influencer campaigns from creator sourcing and coordination to campaign execution and delivery across lifestyle and consumer focused brands
• Coordinated creator communication, content timelines, approvals, deliverables, and campaign requirements across multiple ongoing campaigns
• Worked closely with creators, clients, and internal teams to ensure smooth execution and alignment with campaign objectives
• Supported shoot planning, operational coordination, and day-to-day campaign execution while tracking deliverables and timelines throughout the process

SOCIAL MEDIA EXECUTIVE at PRICOL GOURMET (2022-10 – 2022-12)

• Coordinated social media content execution, scheduling, and day-to-day platform management across client accounts
• Worked alongside design teams to streamline content approvals, posting schedules, and campaign deliverables
• Supported community engagement through social media interactions and assisted in coordinating product shoots and content requirements
• Created story creatives and social media assets while ensuring consistency with brand communication and campaign timelines

SOCIAL MEDIA MANAGER at OODAGAA (2022-02 – 2022-09)

• Worked on social media execution across 10+ brand accounts including Instagram, Facebook, LinkedIn, Twitter, and YouTube
• Planned and coordinated content calendars, campaign rollouts, and day-to-day social media execution across client accounts
• Supported social media copywriting, campaign planning, and content coordination based on brand requirements and campaign goals
• Assisted in influencer coordination, creator communication, and internal campaign execution processes

SOCIAL MEDIA MANAGER - INTERN at OODAGAA (2022-01 – 2022-01)

• Coordinated social media planning, content scheduling, and day-to-day execution across client accounts
• Handled Facebook content execution for Saregama while assisting in content calendar planning and social media coordination
• Assisted in copywriting and content execution for ongoing social media campaigns

SOCIAL MEDIA MANAGER - INTERN at PINGUS (2021-11 – 2021-12)

• Supported content creation and social media execution for brand accounts across ongoing campaigns
• Assisted in copywriting, content calendar coordination, and day-to-day campaign execution requirements
• Supported brand shoot coordination and created social media creatives and story content using Canva

BACHELOR OF COMMERCE in Accounting and Finance (2017 – 2020)