Prathiksha .

Performance Marketing Specialist with ~3 years of experience in Amazon Ads, managing multi-account portfolios and monthly budgets of ₹40+ lakh, driving up to 2.5X revenue growth. Skilled in scaling Sponsored Ads, with exposure to DSP and audience targeting strategies, improving ROAS, and leveraging Amazon Marketing Cloud (AMC) for full-funnel campaign optimization.

Amazon Ads Specialist - SellerCircle

(2023-05)

• Managed ₹40L+ monthly ad budgets across multiple brands, executing full-funnel strategies using Sponsored Products, Sponsored Brands, Sponsored Display, and DSP
• Scaled account performance by optimizing campaign structure, bidding strategies, and placement modifiers, improving overall ROAS while controlling TACoS
• Leveraged Amazon Marketing Cloud (AMC) to analyze customer journeys, build high-intent audience cohorts, and enhance retargeting and new-to-brand acquisition strategies
• Improved efficiency by refining search term harvesting, keyword segmentation (exact/phrase), and negation strategies, reducing wasted spend
• Designed and tested creative strategies (SB video, SD creatives), leading to improved CTR and conversion rates
• Conducted in-depth campaign audits, identifying gaps in targeting, bidding, and placements, and implemented data-backed optimizations
• Built performance dashboards and reports, translating data into actionable insights for scaling and budget allocation decisions
• Collaborated with cross-functional teams to align media planning with business goals, including revenue growth and customer acquisition

SEO Intern - Tru Hair & Skin

(2023-12 - 2024-02)

• Worked on content creation and off-page SEO (backlinking) for skincare and haircare topics.

Bachelor of Commerce - St. Mary's College (2019 - 2022)

Digital Marketing Course - National Institute of Digital Marketing (NIDM) (2022 - 2023)