Manas M

Dynamic and accomplished sales and marketing executive with nearly 27 years of expertise in accelerating growth across steel, building materials, and automotive sectors. Renowned for spearheading strategic revenue initiatives, orchestrating market expansion, and executing high-impact product launches nationwide. Recognized for exceptional cross-functional leadership, business development prowess, and cultivating robust retail networks to enhance brand visibility in competitive landscapes.

General Manager - Sales & Marketing at Beekay Steel Industries Limited (2024-01 – Present)

• Lead the commissioning of a new manufacturing plant in Orissa, ensuring operational readiness.
• Execute pre-launch strategies across Orissa and Andhra Pradesh to build brand presence and secure early market entry.

Addl. General Manager - Sales & Marketing at Rungta Mines Limited (Steel Division) (2021-01 – 2024-01)

Directed sales and marketing for long steel products (Billets, TMT bars, Wire Rods) and Mill Scales across West Bengal, South India, and Patna. Developed a retail network and OEM business partnerships, establishing Rungta TMT as a leading brand in the region.

• Positioned Rungta TMT as the most sought-after brand in West Bengal, Telangana, and Andhra Pradesh.
• Increased regional revenue and reach through a robust retail network and strategic OEM alliances.
• Launched operations in West Bengal, achieving a remarkable growth from zero volume to 7,000 MT within six months.
• Expanded business in South India from 500 MT to 3,500 MT within the year 2022.

Regional Product Manager at Jindal Steel & Power Limited (2018-01 – 2021-01)

Grew monthly sales of Jindal Panther Rebar from 5,000 MT to 16,000 MT through high-profile projects and an expanded retail network. Tasked with developing the Eastern & Southern Indian markets following exceptional growth in South India. Oversaw the business of structural steel and wire rods.

• Captured key projects, driving monthly sales increases and expanding brand visibility across South India and beyond.
• Drove business growth in South India, scaling operations from 3,000 MT to 16,000 MT, necessitating a strategic shift from road to rail logistics for enhanced efficiency.

Dy. General Manager – Sales at APL Apollo Tubes Limited (2017-01 – 2018-01)

Led business development for MS Hollow Sections and GI Round in retail and project segments (Delhi and Bangalore). Appointed Team Leader for the Kerala launch of new-generation tubes made using Direct Forming Technology.

• Successfully introduced Direct Forming Technology tubes in Kerala, establishing a new market base.

Regional Manager - Marketing & Sales at JSW Steel Limited (2007-01 – 2017-01)

Directed comprehensive sales and marketing for Hot Rolled & Cold Rolled products, as well as galvanized coils, sheets, and profiles across Northern India. Created model stockyards, built OEM partnerships, and launched the JSW Shoppe concept in Northern India, setting an industry benchmark. Boosted Corrugated and Color Profile Sheet sales, achieving record volume in the territory.

• Awarded "Best Sales Person in India" in 2012 and received a trip to South Africa for exceptional business growth.
• Delivered a 60% business growth in 2015-2016, receiving the "Master of Sales" award and nomination as a Future Leader.
• Secured significant contracts with major clients including Lucknow Metro, Amul India, and International Cricket Stadiums in Lucknow.
• Established the North Indian territory as the largest coated business market across India, delivering the highest Net Sales Realisation (NSR) nationwide during the period.

Regional Manager - Marketing & Sales at Mahindra 2-Wheelers (2004-01 – 2007-01)

Managed sales and marketing for 2-wheelers and spare parts across Orissa and Jharkhand, expanding the primary network of channel partners. Collaborated with ICICI Bank to introduce financing options for Kinetic two-wheelers in Orissa.

• Built a sustainable channel network across both states, improving market penetration.
• Drove financing partnerships that increased product accessibility and sales.

Area Manager - Marketing & Sales at Escorts Limited (1990-01 – 2004-01)

Marketed and sold Rajdoot and Yamaha motorcycles, spare parts, and accessories across Eastern India. Launched Yamaha's first 4-stroke motorcycle in Kolkata, making West Bengal the top sales market by 1997.

• Recognized for achieving the highest market share growth in Orissa in 2001 and nominated for product training at Yamaha Motor Company, Japan.
• Expanded institutional sales through Citicorp Finance, resulting in thousands of vehicle sales to institutions.

B.Sc & LLB – Kolkata University

Leadership Development training – Indian Institute of Management, Lucknow

Training in Value Selling – Mercuri Goldman (2013-01)

MDP – Welingkar Institute of Management Development & Research, Mumbai