Manoj Vaidya

Dynamic sales and marketing professional with 17+ years of experience in construction and material handling equipment industry, specializing in business development, product marketing, team leadership, and client relationship management. Holds a B.Tech in Mechanical Engineering, MBA in Marketing, and B.Sc. in Chemistry. Demonstrated expertise in driving revenue growth, leading high-performing sales teams, and establishing strong dealer and corporate partnerships.

Recognized with multiple performance awards, including international recognition for outstanding sales performance. Adept at strategic planning, market intelligence, product positioning, and solution-based selling, with proven success in achieving and exceeding sales targets consistently.

Product Head – Material Handling Division at M/s Siddharth Auto Engineers Pvt. Ltd. (2014-04 – Present)

Authorized Dealer of JCB India Ltd.

• Lead sales & service teams to drive business for JCB material handling products including Telehandlers, Skid Steer Loaders, and Super Loaders.
• Define sales strategies and implement performance improvement initiatives for continuous productivity growth.
• Mentor, motivate, and guide sales staff to meet or exceed monthly and annual targets.
• Build and maintain strong client relationships, delivering tailored product solutions for institutional and corporate customers.
• Manage end-to-end sales cycle from prospecting, presentations, negotiations, to order finalization.
• Monitor customer retention strategies, ensuring repeat business and long-term partnerships.
• Conduct market intelligence studies to track competitor movements and identify growth opportunities.
• Collaborate with JCB India's National, Regional, and Area Managers for business alignment.
• Lead team training sessions to enhance product knowledge and selling skills.
• Oversaw record-breaking sales achievements, contributing to Siddharth Auto's top dealer recognition.

Sr. Sales Engineer at CASE New Holland Construction Equipment India Pvt. Ltd. (CASE Construction) (2012-02 – 2014-04)

• Spearheaded business development through dealer networks across Maharashtra.
• Supervised dealership sales teams to meet aggressive revenue targets.
• Regularly reviewed team performance and implemented corrective measures to boost output.
• Fostered customer loyalty through proactive engagement and value-driven solutions.
• Presented technical solutions tailored to client needs across construction and infrastructure sectors.
• Coordinated with dealers and area managers for stock management and retail sales planning.
• Ensured repeat sales by strengthening existing client relationships.
• Contributed to regional growth with consistent year-on-year revenue increases.

Sales Executive at M/s Siddharth Auto Engineers Pvt. Ltd. (2008-02 – 2012-01)

Authorized Dealer of JCB India Ltd.

• Drove direct sales of JCB products including Backhoe Loaders and Pick & Carry Cranes.
• Generated leads, delivered product presentations, and handled client negotiations.
• Finalized and executed orders while ensuring smooth delivery and client satisfaction.
• Conducted competitor and market intelligence to support business decisions.
• Maintained customer value through consistent monitoring and relationship-building.
• Coordinated with service teams to resolve client concerns promptly.
• Played a crucial role in business generation, consistently achieving sales milestones.

B.Tech in Mechanical Engineering – Karnataka University (2015)

MBA in Marketing – ICFAI University (2008)

B.Sc. in Chemistry – Pune University (2006)