Mansi Jha

Results-driven Digital Journalist and Content Strategist with 2.5+ years of experience producing high-impact editorial content for national media brands including India Today Group and TV9 Bharatvarsh. Track record of publishing 2,500+ articles, scaling website traffic to 1 million+ users during peak news cycles, and driving 50% organic traffic growth. Skilled in SEO writing, CMS management, video production, Google Analytics, and AI-assisted editorial workflows.

Adept at working in fast-paced newsrooms, collaborating across functions, and consistently delivering content that ranks, reaches, and resonates.

Sub-editor (Digital Content) at India Today Group (2024-12 – Present)

• Authored and edited 1,500+ digital stories for Best Colleges India Today, sustaining consistent daily traffic through strategic content planning and a disciplined publishing cadence.
• Spearheaded content coverage that scaled website traffic to 1 million+ users in June 2025 during the peak board exam and competitive exam result season.
• Conducted exclusive interviews with professors, educators, and academic mentors to produce research-driven editorial for Best Colleges India Today Rankings (MDRA).
• Planned and executed video shoots, filmed and edited multimedia stories, and translated complex ideas into compelling content for India Today Home magazine.
• Optimised CMS layouts and content architecture to enhance readability, narrative flow, and overall reader engagement across digital platforms.
• Edited and published 50+ weekly articles for India Today Magazine (readership: ~8 million), adhering to SEO best practices to maximise online visibility and search rankings.
• Integrated AI tools across research, ideation, content planning, and workflow management — boosting editorial productivity while upholding originality and quality standards.

Editorial Trainee at TV9 Bharatvarsh (2024-03 – 2024-11)

• Published 1,000+ articles and 500+ web stories across the Lifestyle and Fashion digital desk within an 8-month tenure, maintaining a high-frequency publishing cadence.
• Drove a 50% increase in organic traffic; achieved 60%+ content placement on Google Discover, collectively reaching 1,000+ incremental visitors per content cycle.
• Proofread, edited, and quality-checked content prior to publication, ensuring strict adherence to editorial guidelines, SEO standards, and brand voice.
• Collaborated with reporters and senior editors to ideate, develop, and pitch engaging story angles across trending and evergreen topics.

Social Media Associate at TV9 Bharatvarsh (2023-09 – 2024-02)

• Managed and curated content for News9's official social media handles across Twitter (X), Instagram, and Facebook, maintaining brand consistency and audience engagement.
• Developed platform-specific captions, sourced compelling visuals, and tracked performance metrics to continuously improve content strategy and reach.
• Monitored real-time news trends to develop timely, audience-relevant social content aligned with editorial priorities and publication schedules.

Bachelor of Arts in Multimedia and Mass Communication – Indraprastha College for Women, University of Delhi (2018 – 2021)