Poorvi Bhatnagar

Strategic Content Writer with a proven track record of delivering 500+ content assets across hospitality, fashion, beauty, lifestyle, ministries and F&B. Drove a significant boost in organic reach and impressions, along with increased engagement through platform-specific storytelling. Skilled at building communities and driving conversions through content that fuses SEO, brand voice and cultural insight across social media, editorial and digital campaigns.

Content Writer I Content Strategist at InteractiveBees (2026-06 – Present)

• Managed monthly content calendars, translating brand objectives into platform-specific content strategies and communication.
• Revamped social media content for the Indian Navy, adapting content to strengthen digital presence and audience engagement.
• Conceptualised India Ka Laminate, a campaign for Virgo Laminates launched in association with Matecia 2026.
• Contributed to branding projects, including the development of Century's new vertical Kalra by Century.
• Developed go-to-market content for CenturyPly's new vertical, from strategic messaging to launch communication.
• Created SEO-led blogs and domain content, aligning editorial storytelling with search intent and brand objectives.
• Managed an account end-to-end as an Account Manager, overseeing client communication, content strategy and execution alongside writing responsibilities.
• Developed brand pitches through competitor analysis, communication pillars and identification of key brand touchpoints.
• Spearheaded content strategies and executes the plan for brands including Canon Singapore, Century Composites by CenturyPly, JIIT and Pantone India.

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Content Writer I Content Strategist at Beam and Words (2024-12 – 2026-06)

• Spearheaded a wide range of long form and short form content across food & beverage, hospitality, real estate, and jewellery industries, helping strengthen organic brand presence.
• Conceptualised and executed social media campaigns for Hyatt Regency Jaipur Mansarovar, Terra Grande by Eldeco, DLF Emporio, The Chanakya, SOCO by Seven Seas and Sulwhasoo.
• Shaped brand identity and voice for clients like Riga Foods and ITI by Good Earth, developing positioning lines, GTM content and long-term storytelling directions.
• Developed social content plans, newsletters, print ads and creative storyboards to improve customer recall and enquiry flow.
• Contributed to SEO-aligned website content for amã Stays & Trails by the Indian Hotels Company Limited.
• Led creative conceptualization and moodboarding exercises for lifestyle, hospitality and food & beverage brands to ensure cohesive visual and verbal identity across platforms.

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Content Writer at Nitro Commerce (2024-07 – 2024-12)

• Created email campaigns and marketing messages for a wide mix of B2B, B2C and D2C audiences.
• Developed content for LinkedIn and Instagram, including collaboration posts, carousel-led case studies and recurring brand-specific series.
• Supported the brand's digital and offline presence with engaging, format-specific content across Facebook, LinkedIn and OOH collateral.
• Collaborated closely with the design and product teams to align messaging with evolving business goals.

Content Writer Intern at HikerWolf (2022-01 – 2022-03)

• Developed over 50 informative and engaging blog posts and articles on topics related to the travel industry.
• Edited and proofread content before submission to ensure grammatical accuracy and clarity

Bachelor of Arts in Economics and Political Science – Indraprastha College For Women (2019 – 2022)