Shan Akbar

Performance Marketing Specialist with 1.5+ years of hands-on experience in digital marketing, paid advertising, lead generation, campaign optimization, SEO, analytics, digital content, and performance reporting. Experienced in managing Meta Ads campaigns for international and GCC audiences, with practical exposure to Google Ads and TikTok Ads through hands-on projects and training. Skilled in audience targeting, campaign structuring, budget management, creative testing, A/B testing, campaign tracking, performance analysis, and data-driven optimization.

Managed 140+ Meta Ads campaigns

Performance Marketing Specialist | Freelance at International City Links (ICL) (2025-04 – Present)

• Managed and optimized paid media campaigns for international and GCC audiences, focusing on lead generation and customer acquisition.
• Planned and monitored Meta Ads campaigns, covering campaign structure, audience targeting, budget allocation, creative testing, and optimization.
• Analyzed CTR, CPC, CPM, CPA/CPR, reach, link clicks, and conversion data to identify performance trends and improve campaign efficiency.
• Managed ₹119K+ in advertising spend, generating 10.8K+ results at an average ₹10.99 cost per result, with 1.16M+ reach and 18.6K+ link clicks.

Digital Marketing Intern at Codilar Technologies (2025-07 – 2025-10)

• Assisted with digital marketing campaigns across social media and paid advertising, supporting campaign execution and monitoring.
• Assisted with Meta Ads and Google Ads activities, including campaign setup, audience targeting, performance monitoring, and optimization.
• Supported SEO and website content activities, including keyword research, competitor analysis, and content optimization.
• Assisted with analytics, performance reporting, content coordination, and website-related tasks, maintaining accuracy and timely execution.

Bachelor of Computer Applications (BCA) – Eastpoint Of Group Institution (2025-07)