Social Media Executive - Kommune India
(2025-05 - 2026-01)
- Managed social media strategy and content execution for @kommuneity (308K+ followers) and @spokenfest (102K+ followers) across Instagram, Facebook and YouTube.
- Planned and executed organic marketing campaigns for live events, driving audience engagement and event visibility.
- Developed platform-specific content strategies, editorial calendars, and storytelling-led content initiatives.
- Led end-to-end content production from ideation and copywriting to publishing and performance analysis.
- Partnered with cross-functional creative teams and stakeholders to deliver consistent, brand-aligned campaigns.
Illustrator, Animator & Content Creator - Trashrainbowreels
(2025-07)
- Built and scaled an illustrated animation page to 8K+ followers, generating 10M+ organic views, with 3.5M+ views on a single post.
- Developed content strategies that drove 28.9% follower growth within 90 days.
- Achieved 90%+ non-follower reach organically, without any paid advertising support.
- Produced original short-form content end-to-end, including ideation, illustration, animation, editing, and publishing.
- Used audience insights and performance analytics to optimize content for engagement, reach, and discoverability.
Owner & CEO - Mair | Self-Employed
(2021-03)
Founded and scaled a D2C apparel and accessories brand, overseeing brand strategy, product development, content marketing, and business operations.
- Developed and marketed customisable product collections, contributing to a 25% YoY increase in sales and strong customer retention.
- Created and executed social media content strategies to build brand awareness, engage audiences, and support product launches.
- Managed end-to-end e-commerce operations, including product sourcing, inventory planning, order fulfilment, customer communication, and vendor coordination.
- Led creative direction across branding, visual identity, product photography, and marketing assets to maintain a cohesive brand presence across digital platforms.
Freelance Video Editor - Hero Experiences
(2024-10 - 2024-10)
- Edited multiple branded video series including the Wellness Series and Breakfast Series, ensuring footage, audio, and text overlays were consistent with brand guidelines.
- Produced a promotional reel for The Dubai Balloon at Atlantis, integrating drone footage, onboard shots, and kinetic typography into a cohesive brand narrative.
- Managed full audio post-production — music selection, interview level adjustment, and smooth transitions.
- Delivered all projects on time with revisions, maintaining high client satisfaction across deliverables.
Marketing Executive - Emazing Deals
(2022-02 - 2022-05)
- Developed and executed digital marketing campaigns in collaboration with partner brands, increasing visibility and engagement across social media platforms.
- Secured partnerships with high-profile organisations including NASA, strengthening brand credibility and expanding audience reach.
- Conducted audience research to inform content targeting strategies and track campaign performance.
Social Media Manager - Branding Aesthetics
(2022-07 - 2022-09)
- Developed and executed a social media content strategy that drove a 30% increase in engagement within 3 months.
- Produced brand-aligned graphic and video content to strengthen feed aesthetic and boost follower engagement.
- Analysed performance metrics via Instagram Insights and Meta Business Suite to continuously refine content strategy and improve organic reach.
