Marwa Abbas
CONTENT AND SOCIAL MEDIA STRATEGIST
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About
Creative Content and Social Media Strategist with a strong foundation in storytelling. I bridge the gap between creative ideas and organized planning to build strong brand identities. My work ranges from writing scripts for startups to managing production projects. I enjoy using my skills to help brands grow through clear communication and consistent results.
Experience
Freelance digital creator at House of Lavender (2025 – Present)
- Managed operational and planning tasks in a production environment.
- Performed photo editing and systematic photo sorting.
- Developed video content ideas and scripts for a startup education platform.
- Created custom CV designs and basic visual content using Canva.
- Assisted in concept planning and content support for video shoots.
Content and Social Media Strategist at Luca Studios (2023-01 – 2024-12)
- Created content for social media, websites, and brand campaigns.
- Developed social media strategies and monthly content calendars.
- Managed accounts using Meta Business Suite.
Copywriter (Internship) at BBB integrated (2023 – 2023)
- Wrote creative copy for social media platforms.
- Brainstormed fresh content ideas with the team.
Education
Master of Language, Literature, Media and Culture in Language, Literature, Media and Culture – The English and Foreign Languages University, Hyderabad (2024 – 2026)
BA in Multimedia – Calicut University, Kerala (2020 – 2023)
