Mayank Chugh

SEO & Digital Marketing Specialist with 3+ years of hands-on experience across SEO, content strategy, website optimization, keyword research, search analytics and performance optimization across India, South Korea and Italy. Experienced in on-page SEO, technical SEO fundamentals, internal linking, content optimization, competitor research and performance analysis using Google Search Console, GA4, SEMrush and Ahrefs. Also experienced in GEO/AEO and optimizing content for AI-powered search experiences, alongside broader digital marketing, social media and paid media initiatives.

AI MARKETING & CREATIVE OPERATIONS SPECIALIST at CWD Limited (2026-02 – Present)

• Executed SEO and website optimization initiatives, including on-page SEO, keyword research, content optimization, internal linking and search-focused website improvements.
• Conducted keyword and competitor research to identify content opportunities aligned with search intent and business objectives.
• Optimized website and landing-page content for search visibility, user experience and conversion performance.
• Used Google Search Console, GA4, SEMrush and Ahrefs to monitor organic performance, search queries, traffic trends and SEO opportunities.
• Worked on AI Search, GEO and AEO strategies to improve content visibility across emerging search and generative AI experiences.
• Developed SEO-focused content recommendations including meta titles, meta descriptions, headings, image alt text, URL structure and internal/external linking.

DIGITAL MARKETING EXECUTIVE at DECIPHER MARKET RESEARCH (2025-06 – 2025-09)

• Supported digital marketing campaigns through campaign planning, execution, monitoring and performance analysis.
• Conducted market and competitor research to identify audience trends, digital opportunities and campaign insights.
• Monitored digital performance metrics and assisted in preparing campaign reports and performance summaries.
• Supported Google Ads and social media marketing activities, including audience research, campaign coordination and performance tracking.
• Assisted with content and creative coordination to ensure campaign assets aligned with marketing objectives.

SOCIAL MEDIA EXECUTIVE at MARAR MEDIA, DIGITAL MIZAC ONLINE SOLUTIONS (2024-04 – 2024-07)

• Managed digital marketing campaigns for clients across real estate, construction, interior design, and business services, with a focus on lead generation and campaign performance.
• Planned and executed Meta Ads and Google Ads campaigns, handling audience segmentation, campaign setup, ad creative briefing, copywriting, A/B testing, budget optimization, and performance tracking.
• Analyzed campaign performance and audience behavior to identify optimization opportunities and improve engagement, conversions, and advertising efficiency.
• Implemented SEO/GEO and marketing automation workflows using Zixflow and n8n to improve website visibility, lead management, campaign workflows, and reporting efficiency.

Freelance Digital Marketing Specialist at Shepherd Law Associates (2022-08 – 2023-07)

• Improved online visibility through targeted SEO and GEO strategies — optimizing for AI Overviews, featured snippets, and traditional search — resulting in measurable gains in organic rankings and website traffic
• Managed end-to-end social media presence across Instagram, Facebook, and LinkedIn — content calendars, AI-assisted graphics and short-form videos, copywriting, and scheduled publishing aligned with brand identity
• Designed and produced platform-specific creative assets including static posts, reels, and written content using Canva, CapCut, and AI tools — tailored to audience behavior on each platform

PGDM in Marketing – Indira School of Business Studies (Indira University) (2024 – 2026)

BBA in Marketing – Dr. Akhilesh Das Gupta Institute of Technology & Management- Affiliated to GGSIPU, New Delhi (2020 – 2023)